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Microsoft and Virgin Holidays Team for Responsive Online Hub

Tim Maytom

new yorkVirgin Holidays and Microsoft have partnered to produce an interactive online hub aimed at replacing its paperless holiday brochures and delivering targeted written and video content to browsing consumers.

The 'Plan-it Mojo' hub was produced by Microsoft as part of a two-year campaign deal between the two companies, and enables visitors to view info on destinations, book flights and accommodation, read blogs by well-known travel writers and pinpoint places of interest with Microsoft's Bing maps.

The hub is designed to be a cross-platform, responsive site that optimises to any screen-size, and will be promoted in Outlook, Skype and Windows 8.

In addition to content from Virgin, it will be supported with digital creative and editorial content from Microsoft's recently-relaunched MSN Travel section.

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