Microsoft’s Head of Mobile Ad Sales Goes Independent

Alex Spencer

After five years as Microsoft’s UK Mobile Advertising lead, Lee Blyth, has taken a new position as head of sales at the London office of InMobi, the world's largest independent mobile advertising network. At Microsoft, Blyth worked on MSN Mobile, Windows Live and Windows Phone Network.

Blyth says “Mobile advertising is becoming increasingly popular in this region, with 15.5 billion ads delivered in Europe on InMobi’s network between July and September, and 3.6 billion in the UK alone. Our aim is to help advertisers capitalise on this growth.”