EMMAs

Mobile Helps Make Music History

David Murphy

Gnarls Barkley sold more than 20% of the single Crazy on 3 last week, the mobile media company revealed today.  The track has topped the charts through digital download sales alone and these findings highlight the major impact mobile sales are having on the UK chart.
Crazy is currently the fastest selling audio track ever on 3, with more than 6,000 now being downloaded over the air daily by 3 customers.
The findings come as 3 celebrates the millionth audio download on its music service. With average sales of over 200,000 tracks per month, 3s audio service has made up over 53% of mobile audio track downloads since the start of 2006, according to the Official Charts Company (OCC), the body responsible for compiling the UK charts.
OCC figures also show that 3s audio sales already account for 3.7% of the combined singles chart and 7.5% of the download chart this year.
Graeme Oxby, Marketing Director of 3, said: "Every one of our 3.5 million customers has a music shop in their pocket, and their choices now have as much impact on the charts as a traditional music store.
3 has also launched Music, Talk and Text 700, the first dedicated tariff for music lovers. As well as  talk, text and video allocation, music fans can download 5 tracks per month to their mobiles as part of their package.
Through April and May, all 3 customers can download audio tracks over the air for 99p. 3s dual download service means that any track bought over mobile can be downloaded to a PC or music player for no extra cost.


YOU MAY ALSO BE INTERESTED IN