The September 2017 issue of Mobile Marketing is now available to view online here. In the issue, you’ll find an explanation of the GDPR (General Data Protection Regulation) due to come into force next year, and an analysis of how brands will be affected.
We also look at the increasing power wielded by social influencers, and at how brands are turning to them to get their message across in a credible, authentic way. Amazon’s move into physical retail comes under scrutiny, and we talk to Trusted Housesitters CMO Jess Stephens about the company’s approach to developing its mobile app.
Plus, in our cover interview, Fyber president Offer Yehudai explains how the company is bringing audience targeting to the Chinese market.
You can read the issue now here.