50 retailers and FMCG/CPG brands, including Tesco, John Lewis, Fortnum & Mason, Wrangler and Parcelforce,  have so far signed up for the Mobile Retail Summit being staged by Mobile Marketing in London on 26 January 2012. Mobile marketing firm Velti is the Gold Sponsor for the event, while eCommerce and mCommerce specialist Venda is a Bronze Sponsor. The event is free for retailers and FMCG executives to attend, and you can register online now here.

For non-retailers, a delegate pass costs £595. Interactive Media in Retail Group (IMRG) members who are not from the retail community can take advantage of a 10 per cent discount to attend, sponsor or exhibit.

Alongside the conference, the exposition will feature exhibition stands for 20 mobile solutions vendors to showcase their expertise – companies including Golden Gekko, Venda, Velti and Global Bay have already signed up, but there are 12 spaces still available.

The event aims to educate retail executives on all aspects of mobile marketing. It is broken down into four distinct sections – 'On Device', 'Driving Footfall', 'In Store' and finally 'The Future' – which will look at the full range of ways in which retailers can take advantage of mobile phones, covering everything from QR codes to mCommerce. Delegates will hear from thought-leaders in each field, and from retailers, sharing their mobile experiences. To get involved, register here.