MobiTV,  which provides TV and digital radio services for cellular, wi-fi and broadband-enabled devices, has announced its support for the WiMAX standard. MobiTV has been investing heavily in research and technology development to support the latest wireless network standards, and the company says it is now committed to deploying advanced Mobile TV and media delivery services over WiMAX networks. The support for the new 802.16 standards has been under development at MobiTV for the past several quarters, in partnership with several leaders in the wireless and technology industries.
WiMAX is the latest extension to the MobiTVs portfolio of supported network technologies, with features designed to support all of the key components that make Mobile TV viable to consumers and carriers alike. These include smooth integration with, and natural extension to, existing service infrastructure; efficient full-duplex bi-directional delivery, with full transactional capabilities; superior data delivery performance for full-motion video; support for a combination of unicast and multi-cast delivery models for optimal network utilization; full interactivity, which includes m-commerce, voting and other capabilities; targeted national, regional, and local advertising; broad client device support, including mobile phones, PDAs, laptops and set top boxes; and broad industry support and open-standards based support for the rapid deployment of new applications and services at a low incremental cost.
MobiTV says it expects to continue conducting research on a number of network standards as they emerge in order to meet the needs of the companys international partners.   
“WiMAX is one of the most promising new wireless technologies to emerge over the last several years says MobiTV CEO Phillip Alvelda. We are working hard to integrate it with a broad range of emerging video and television technologies, both wired and wireless. As we have said in the past, the consumer market is looking for a compelling video user experience, and has to be simple and accessible with a seamless blending of technologies that hide all of the network integration complexity in a cost effective manner.”