mGage

Mobvista acquires Reyun, opening developers' access to Chinese app market

Gabby Fernie

Mobvistaa technology platform providing a unified stack of SaaS products and services, announced today its acquisition of Reyun, a leading Chinese third-party mobile measurement and marketing technology company.

As China accounts for 40 per cent of app spending, this opens developers’ doors to the highly sought-after but often unchartered Chinese market.

The deal is valued at around ¥1.5bn (£0.17bn), including cash and stock transaction. Once the transaction is completed, Reyun will become a wholly owned subsidiary of Mobvista.

The Mobvista ecosystem provides a number of integrated cloud-based platforms to scale global business growth and has unlocked access to billions of overseas users for its clients.

Reyun provides data monitoring, campaign management services and analyses data from more than 700m active devices each month. With its sales team’s rich experience in SaaS product marketing and a complete after-sales service mechanism, the integration of Reyun’s services into Mobvista’s ecosystem will greatly enhance the commercialisation capabilities of Mobvista’s cloud products.

“At Mobvista, we’re always looking for new ways to excel global business growth by unlocking access to China and the rest of the world digitally and efficiently,” said CEO & Co-Founder at Mobvista, Clement Cao. “We’re excited by the potential Reyun’s SaaS products present, having a mature business model and a high degree of commercialisation. Mobvista’s acquisition and integration of Reyun and its products will greatly enrich our product matrix in the MarTech industry chain to strategically strengthen our foothold on the competitive Chinese market.”