Mothercare Ireland has launched an iOS and Android app for its Family Card loyalty scheme.

Points can be collected – by scanning the devices screen at the till – tracked and redeemed within the app.

The Family Card app, built using SuperPixels Advokit platform, also includes personalised offers, Mothercare blogs and local store news, and product information complete with user reviews.

“The Mothercare Family Card app was launched as a significant amount of our total online traffic is generated by mobile devices,” said Mothercare Ireland commercial director Ben Ward. “Offering an effective mobile channel was a key priority for us. To truly reward customers for their loyalty, Mothercare is getting to know our customers better and offers a range of personal and relevant rewards including in-store experiences and product discounts.”

To encourage shoppers to adopt the app, Mothercare is offering 1,000 loyalty points for registering and completing an in-app persona survey.