Movers & Shakers: Deloitte Digital, Upstream, Isobar, Just Eat and more

Tim Maytom

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Left to right) Debbi McLean, Guy Krief, Chirryl-Lee Ryan, Peter Plumb, Sascha Weis and Patrick Morrissey

Deloitte Digital Scotland Finds New Leadership Team
Business advisory firm Deloitte is strengthening its digital presence in Scotland by adding two new members to its leadership team, Gareth Edwards and Debbi McLean, both of whom join the firm from the Royal Bank of Scotland (RBS).

Gareth, who has more than 16 years’ experience in digital, will lead the expansion of Deloitte’s Edinburgh studio, following the company’s acquisition of proposition design consultancy Market Gravity in June. He was digital solution design lead at RBS, and has also served as head of digital, media & production at Scottish Widows Investment Partnership and head of online marketing at Bank of Scotland.

Debbi will be responsible for shaping and leading Deloitte Digital’s service design capacity in Edinburgh, and brings over 14 years’ experience in the financial service industry, having worked across a range of technology, design and innovation programmes including the creation and delivery of RBS’ customer-facing AI solution.

“Deloitte is committed to growing its digital presence in Scotland,” said Rich Hurley, technology consulting partner at Deloitte. “The appointments of Gareth and Debbi significantly help us boost this side of our practice. Coupled with the recent acquisition of Market Gravity, these hires put us in a strong position to expand Deloitte Digital and make a real difference to our clients’ digital strategies – in Scotland, the UK and further afield.”

Upstream Reshuffles Executive Team with New CEO, CTO and Chairman of the Board
Mobile commerce platform Upstream has named Guy Krief as the company’s new CEO, with current chief executive Marco Veremis moving on to the role of executive chairman of the board. The firm has also promoted Natalia Mila to the role of chief technology officer.

Krief, who previously held the role of chief innovation officer at Upstream, joined the company in 2004 and has held a number of product and innovation positions. He also co-founded Upstream spin-off Persado, which has developed into a leading provider of AI-generated cognitive marketing content. Mila, who joined Upstream in 2008, has served as head of engineering and chief architect at the company, and has more than 17 years of experience in enterprise software development.

“I am honoured to take on the role of CEO and continue to build on the amazing success Upstream has enjoyed over the years,” said Krief. “Upstream has always been a strong partner for mobile operators, now seeking to seize the digital opportunity in emerging markets. I am looking forward to working with the team to take the company to new heights, built on the solid foundation put in place by Marco.”

Chirryl-Lee Ryan Names as Head of Experience Design at Isobar
Digital agency Isobar has hired Chirryl-Lee Ryan, formerly of Fjord, as its new head of experience design for Hong Kong and Australia. Ryan will report to David Jessop, managing director of Isobar Hong Kong, and will seek to drive creative excellence and innovation in experience design in the region, as well as working with the global experience design community at Isobar.

Ryan most recently worked at Fjord, Accenture’s global design and innovation consultancy, and has over two decades of industry experience spanning visual, digital, motion, spatial, industrial and strategic design, with a specific focus on human-centred design. Her appointment reflects Isobar’s goal of establishing its Hong Kong office as a hub for design in the region.

“I’m excited to be part of a leading global agency with a vision as ambitious as my own,” said Ryan. “Our goal at Isobar is to transform businesses, brands and people’s lives through creative use of digital – and experience design not only offers new and innovative ways of building the future digital economy, but also builds meaningful partnerships with clients by creating better business value and ultimately, making people’s lives better.”

Just Eat Appoints New CEO
Peter Plumb, former chief executive of, has been unveiled as the new CEO of food delivery marketplace Just Eat. Plumb will join the firm as both chief executive officer and an executive director from 18 September, replacing Paul Harrison, who has been fulfilling the role on an interim basis and will return to his permanent position as chief financial officer.

“I’m delighted to be joining Just Eat at such an exciting time,” said Plumb. “The talented team has built an innovative service into a truly international platform with clear leadership positions in many markets around the world. I look forward to working with the Just Eat family of employees and restaurant owners to help more people around the world enjoy the food they love, wherever they are and whenever they want.”

As CEO of Group, Plumb guided the business to a market leadership position, led the acquisition of and oversaw a six-fold increase in its share price. Prior to joining in 2009, he held leadership roles at Dunnhumby Ltd, Disney Consumer Products and Dyson Appliances.

New Offices and New Staff for AnyClip
AnyClip, the AI-based video content data monetisation firm, has opened a new corporate headquarters in Tel Aviv, Israel, as well as establishing new offices in New York and appointing Sascha Weis to serve as vice president of sales for North America as the company continues to expand. The company now takes up an entire floor in Hashachar Tower, Israel’s third tallest building.

“Our recent exponential growth has been driven by the market’s overwhelming response to our AI-driven video analysis and monetisation solutions,” said Gil Becker, president and CEO of AnyClip. “Sascha is a proven leader across a variety of global businesses and brings AnyClip the ability to both strengthen strategic partnerships and develop new opportunities.”

Weis will be responsible for increasing the company’s market share in North America, and will be an integral part of the firm’s growing New York team. Prior to his role at AnyClip, Weis led the global sales organisation of Branded Entertainment Network, and has held senior management roles at Corbis and Getty Images.

Altify Picks Up Two Former Salesforce Executives
Sales transformation firm Altify has appointed two new executives, Patrick Morrissey and Mike Fenn, who join the company as chief marketing officer and vice president of sales, west, respectively. The two new hires come as the firm opens a new headquarters in San Jose, California and seeks to expand its sales and marketing teams to match.

Morrissey comes to Altify from social intranet firm Simppl, where he served as chief revenue officer. Prior to Simpplr, he was vice president of both marketing and alliances at Salesforce, where he led the global industry marketing and ISV sales teams, driving strategic partner relationships. He will be responsible for developing and executing marketing strategies to support the next phase of the company’s growth.

Fenn joins Altify after five years serving as an area vice president at Salesforce and as vice president of sales for the west region at FAST Search and Transfer, a Microsoft subsidiary. He brings a wealth of experience building and retaining high-performing sales teams, and will be supporting the firm as it continues to transform the sales industry with its performance management platform.

Don’t forget to enter the Effective Mobile Marketing Awards. The Early Bird deadline for submissions is 22 July. More details here.