The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.
Darby appointed Managing Partner at Havas Media
Havas Media has appointed Andrew Darby as Managing Partner. Darby joins following six years at Manning Gottlieb OMD, where he was most recently Client Business Director, leading the John Lewis & Partners business. He oversaw media strategy and execution for a number of award-winning initiatives, including the 2017 and 2018 John Lewis Christmas campaigns, and the first ever joint Waitrose and John Lewis Christmas campaign in 2019.
Darby has a strong interest in innovation, and has previously held roles at ZenithOptimedia and RP2 Media, developing and leading campaign strategies for brands including Specsavers, L’Oréal Group and Aviva. In his new role, he will work across a variety of client accounts and oversee a team of 11 people, reporting to Deputy Managing Director, Ailsa Buckley.
Darby said: “I’m thrilled to be joining Havas Media. Everyone I’ve met is full of enthusiasm, with a clear ambition to translate recent new business success into award-winning, effective work for clients. I have been impressed by the senior leadership team’s refreshing approach and vision, and I believe it’s a great time to be joining the business. I am looking forward to building upon my previous experience and being part of the next chapter for the agency.”
de Albergaria engages with Airship
Customer engagement company Airship has appointed Bernardo de Albergaria to the role of Chief Commercial Officer. In this role, de Albergaria will lead global marketing, sales and partner organizations, driving Airship’s go-to-market strategies and execution with responsibility for overall global growth. He will report directly to CEO and President, Brett Caine.
He brings more than 20 years of experience leading global product, sales and marketing initiatives for martech and enterprise SaaS companies to the role. Most recently, de Albergaria was CEO of Beckon, an enterprise marketing performance analytics platform. Prior to that, he was Senior Vice President and General Manager of Collaboration at Atlassian, leading its Confluence and HipChat product lines.
At Citrix SaaS division, de Albergaria led global product, marketing and ecommerce initiatives in several senior leadership roles, most recently as VP and GM of SaaS products and markets with responsibility for the entire SaaS portfolio of the $600m business. He has also successfully built and launched new brands, products and services for several high-tech and consumer startups, including Sprint, Infonet, and Teletech.
He said: “Airship’s long leadership in mobile engagement and unique ability to orchestrate all channels and data, are critical capabilities for marketing and product leaders striving to provide optimal experiences in an era of ever-increasing consumer expectations. Our amazing people, products and go-to-market motion enable us to be uniquely positioned to accelerate growth in this massive customer engagement space.”
Swanson takes up strategy role at Iris.TV
Video intelligence platform, Iris.TV, has announced the appointment of Bill Swanson as EMEA Strategy Lead.
Swanson is a respected and seasoned digital media and advertising veteran with over 20 years’ industry experience. He will be responsible for driving the strategy and expansion of the IRIS.TV Contextual Video Marketplace with SSPs, DSPs, agencies and publishers in the EMEA market.
Prior to joining IRIS.TV, Swanson was most recently VP of EMEA at Telaria, where he reshaped the team and developed the company’s premium video and connected TV (CTV) opportunities. He was also previously Chief Revenue Officer, EMEA, at PubMatic. Here, he was responsible for the overall EMEA business, growing it geographically, opening new offices, and also further establishing PubMatic’s business performance across the region. Swanson also has deep insight into the opportunities and challenges modern publishers face, having held senior roles at The Independent (ESI Media), The Times, and The Sun (News UK).
He said: “It’s a great time to be joining such an innovative company, particularly one that provides unique business and revenue solutions for both the buy and sell-side of the video and CTV space. Moreover, as concerns around first-party data and ongoing legislation drive the programmatic space out of a cookie-based environment, I’m excited to be part of a business that provides such a transparent solution for industry players. I am really looking forward to working with Co-founders Field Garthwaite and Richie Hyden, as well as the wider team, to grow the business in EMEA.”
Founded in 2013, Iris.TV has built a platform that applies machine-learning to drive greater video content consumption for publishers and video ad response performance for brands and agencies. It’s Contextual Video Marketplace simplifies the complexity of the video ecosystem across CTV, web, and mobile video to enable context and brand-safety targeting capabilities. It brings together thousands of integration points into a single ecosystem that includes publishers, contextual data partners, ad servers and SSPs, creating a marketplace where publishers’ video content can be analyzed and categorized into brand-safety and brand-suitable segments that can be bought by marketers through any DSP.
Akesson to lead Cavai’s push into Spain and LATAM
Conversational advertising platform Cavai has announced its expansion into Spanish-speaking regions, through its strategic partner, B4Bind, a company that helps companies to build revenue and develop business strategy in EU and LATAM. B4Bind has appointed ad tech veteran, Andreas Akesson, to spearhead the initiative.
Akesson’s CV includes successful stints at ad tech companies including Criteo, StickyAds (Freewheel), Plista, Madvertise, Adform and Headway Digital.
He said: “I am thrilled to start building the Cavai organisation across Spanish-speaking markets. Spain and LATAM have huge potential. The markets are showing great interest in Cavai´s offering. For instance, in Central America, McDonalds is already running a Cavai chatbot campaign, enabling it to deliver food to customer homes efficiently – especially crucial during the pandemic outbreak that is now hitting South America hard.
“Cavai is adding value to quality publishers in offering a technology that brings them to a higher level in monetising their digital inventory. At the same time, it offers brands consumer behavior insights that go far beyond a simple impression and clickthrough metrics.”
Cavai has seen significant growth over the last two years. Its platform is designed to build, serve and manage conversational advertising across all platforms and formats. The brand is already established in Oslo, Stockholm, Helsinki, Amsterdam and London, before launching recently in APAC and now in Spain and Latin America.
Kim to head up marketing at Genesys
Cloud customer experience and contact centre firm Genesys has appointed Joyce Kim as Chief Marketing Officer. She succeeds Merijn te Booij, who now serves as General Manager for the company’s new business unit, Employee Engagement Solutions.
As CMO, Kim will oversee worldwide marketing for Genesys, reporting to CEO Tony Bates. She will drive overall marketing strategy and position the company for further growth by building on its market momentum as well as expanding its partner and developer ecosystem. Kim brings more than two decades of technology sector experience to Genesys, with expertise in data-driven digital marketing and executing go-to-market strategies for software solutions leveraging cloud-based enterprise data, communications, artificial intelligence (AI), IoT and more.
Most recently, she was CMO and Chief Digital Officer for Arm, where she helped build a new Software as a Service (SaaS) business from the ground up and oversaw company-wide digital transformation initiatives. Prior to Arm, she led marketing for global brands such as Skype and Skype for Business at Microsoft as well as product partnerships and communications for Chromebooks and Google Hangouts at Google.
She said: “I am thrilled to join the Genesys team at a time when the company is propelling the industry forward by reinventing how organizations connect with their customers through bold new innovations. Customer data is intrinsically tied to personalization. With its cloud, AI and engagement technologies, Genesys is helping thousands of businesses turn data into actionable insights so they can provide the individualized service needed to build customer trust and loyalty.”
Weedon takes up comms role at Signal AI
Signal AI has appointed ex-UN IPCC communications strategist and Al Jazeera launch team executive Georgie Weedon as its Head of Communications.
In this role, she will lead Signal AI’s global communications efforts as the company expands into new markets. She has previously held senior roles in communications and journalism, and was the third member of the launch team of Al Jazeera English, where she worked as a journalist and Executive Producer, and also developed the daily global current affairs programme, Witness.
She has also advised the UN’s Intergovernmental Panel on Climate Change as a Communications Strategist, helping scientists to better communicate with the global media, and partnered with both the Prince of Wales’ Corporate Leaders Group on Climate Change and British Antarctic Survey, as well as several UK government departments.