Making Science

Movers and Shakers: IAB, Acast, Lab Group, Team Eleven and more

David Murphy

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

Clockwise from top left: Tina Lakhani, Harpreet Bushell, Sam Herbert, Thomas Mosch

Lakhani is the IAB’s first head of ad tech
IAB UK has appointed its current ad tech manager, Tina Lakhani, as its first head of ad tech. In her new role, she will formulate and communicate the IAB’s position on key ad tech issues, be an expert resource for its members and become a voice for the sector at an industry-wide level.

Current priorities include the development of the IAB’s Gold Standard and coordinating a cross-industry solution to the end of third-party cookies. Lakhani will also continue to work with the digital advertising industry to deliver on its response to the ICO’s ‘Update report into adtech and real-time bidding’.

“With the end of third-party cookies in sight and our ongoing work to address the ICO’s report well underway, it’s crucial that the right expertise is brought to the table,” said IAB UK’s chief digital officer, Tim Elkington. “With her in-depth knowledge of the industry, Tina is perfectly placed to deliver this and ensure that our ad tech members are getting the support they need. Her prior experience of managing the Gold Standard will also be instrumental as we evolve the initiative and continue to champion industry best practice.”

Holt takes up the reins as MD at Acast
Podcast firm Acast has appointed Georgina Holt as managing director for the UK, Ireland and ROW regions. Holt joins from The Stylist Group, following a three-year stint where she was most recently executive director of Stylist Studios, and will be responsible for driving commercial and content growth for Acast.

Acast’s content catalogue of almost 10,000 podcats accrues more than 215m listens each month. Alongside her sales responsibilities, Holt will continue to grow this portfolio and add new shows to the Acast network.

Acast CEO Ross Adams said: “The most important thing for us in every new hire we make is a cultural fit – it’s our number one priority as we look to maintain and grow as a business, and it was clear very early on that Georgina was exactly who we were looking for. Our sales and podcast teams are our biggest teams in every market in which we operate, so her background will also prove vital as we look to build on our offering for publishers, independent podcasters and advertisers alike.

“Naturally, it’s difficult to find senior talent with experience of a pure podcasting background, as the medium is still so young, so, as a challenger brand, we also look for leaders who have the ethos and attitude to bring something new to the table while ensuring we continue our global success. Georgina is the perfect person for the role.”

Growth brief for Bushell at LAB Group
Digital agency LAB Group has appointed Harpreet Bushell to the newly-created role of chief growth officer.

Bushell has over 13 years’ experience in generating new business across digital services, products and licences, with expertise in marketing, sales, partner management, analyst relations and client management.

She joins LAB Group from digital agency Valtech, where she spent just over two years as commercial director. As a member of the global alliances team for Microsoft and Sitecore, Bushell developed joint lead generation and business development strategies globally and regionally during her time at the agency.

In her new role, she will be responsible for the overall revenue growth of LAB Group’s agencies, which include LAB and Reflect Digital, with a key focus on digital business. She will work to help unite all of the group’s revenue earners with achievable targets, and to facilitate teamwork and collaboration. She will report directly to LAB Group CEO, Jonny Tooze, and will oversee the group’s revenue generating teams.

She said: “I first met the LAB team around five years ago, and I’ve been following their progress ever since. I’m impressed by their pioneering approach to combining neuroscience and digital. Everyone talks about creating human connections and customer-first strategies, but LAB Group is one of the very few businesses which can deliver against this. As chief growth officer, I'm looking forward to showcasing the group’s unique offering to the world, to drive growth and help more clients benefit from the LAB Group formula.”

Herbert appointed strategy director at Team Eleven
Full-service ad agency Team Eleven has hired Sam Herbert as its first strategy director. Most recently she has been consulting, and had a long-stint at Wolff Olins after three successful and award-winning years at PS London, prior to which she worked client-side. She has worked on national, regional and global campaigns, brand strategy, research, comms planning and creative ideation across a range of sectors including automotive, construction, charity, education and hospitality.

“I’m thrilled to be joining Team Eleven,” she said. “It’s hard to find an agency with such big ambitions for growth, the calibre of talent and client portfolio outside of London. I look forward to continuing to develop the strategic capability at the agency and helping current and new clients to grow.”

Impact expands with seven new hires
Partnership automation firm Impact has appointed seven new members to its Finance, Business Development, Agency and Enterprise Sales teams as it further expands within the EMEA market.

Daisy-Blue Tinne, agency development director for Impact EMEA, will manage key agency partnerships throughout Europe. Prior to joining Impact, she held senior roles at Webgains, Vouchercloud and Affilinet.

Scott Hawkins joins the finance team as senior Manager FP&A (Financial Planning & Analysis) and will manage all budgeting, forecasting, and reporting for the company. He has previously run FP&A for Condeco, and international FP&A for Rocket Fuel.

Priya Fatania joins Impact as enterprise sales manager, with responsibility for helping enterprise clients discover and harness the power of partnerships. She has previously held senior commercial roles at Global Blue and Planet Retail where she worked with brands including Coca Cola, ASOS and Red Bull.

Chloe Bojanowski has come on board as corporate account executive, and will be responsible for driving new revenue, building relationships and key account management, primarily across France and the UK. She joins from Hootsuite, where she was customer success manager.

Joining the Business Development Team are Diogo Ambrosio, Ana Santos and Francisco Bento who have a remit to drive new business for Impact in the EMEA region.

Mosch to run conference arm of DMEXCO
Digital marketing exhibition and conference DMEXCO has appointed Thomas Mosch as director, conference, with responsibility for the conference element of the event.

Prior to DMEXCO, Mosch worked in various positions at Deutsche Messe AG in Hanover. Between 2013 and 2018, he was head of CEBIT Conferences and CEBIT Partner Country, and most recently, he was responsible for the conception and organization of B2B events with a focus on digital transformation.

"We are very pleased to have Thomas Mosch as director, conference,” said DMEXCO chief advisor, Dr. Dominik Matyka. “With more than 700 top-class speakers, our conference is a central part of DMEXCO and Thomas will play a major role in ensuring that attractive speakers will once again be guests on our stages this year,"