MM events

Movers and Shakers: Netflix, Snap, Zynga, The Trade Desk, and more

Tyrone Stewart

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left) Ted Sarandos, Leo Macias, Noel Watson, Gemma Duggleby, Rob Blake, Michelle Hulst

Netflix makes Sarandos joint boss
Ted Sarandos has been handed the role of Co-Chief Executive Officer, while also being elected to the board of directors, at Netflix. He will continue as Chief Content Officer alongside his new roles. At the same time, Greg Peters has added the role of Chief Operating Officer to his position as Chief Product Officer.

Sarandos has been at Netflix for more than 20 years, joining the company after meeting CEO Reed Hastings in 1999. His role in charge of content means he has overseen the success that Netflix has had with original programming such as Orange is the New Black, Narcos, and Stranger Things.

“I’m excited and honoured to have been appointed co-CEO of Netflix,” said Sarandos. “When Reed and I first met over 20 years ago, he described Netflix almost exactly as it now works. But at the time, I was sceptical. The Internet was still new and Netflix's main competitor, Blockbuster, was huge and had completely disrupted the business model of my previous company. Part of Reed's brilliance is his persistence and so I eventually said yes, back in 1999.”

Macias to lead creative at Snap
Snap has appointed Leo Macias as its Head of Global Creative. In the newly created position, Macias will report to Chief Marketing Officer Kenny Mitchell and be responsible for leading Snap’s creative team supporting the company’s brand, consumer and business marketing efforts globally.

Macias most recently served as CCO for Laundry Service, covering the US and Latin America. He has previously worked at Ogilvy, Publicis Group, Havas, and DDB.

“Leo is a world-class creative and talent in our industry,” said Mitchell. “We're thrilled to welcome Leo on board to help us showcase the creativity of Snapchat and our platform.”

Zynga gives board seat to Watson
Noel Watson has joined the board of social game developer Zynga as an independent director. He becomes the ninth member of Zynga’s board of directors.

Watson is currently Chief Financial Officer at TrueCar, where he leads financial operations including accounting and investor relations. He began his career as a certified public accountant at Arthur Andersen before moving on to ArrAy and Way Systems. He then moved on to TripAdvisor before arriving at TrueCar.

“I am excited to be joining Zynga’s Board of Directors during this dynamic period of growth for the company in its mission to connect the world through games,” said Watson.  “With the increasing penetration and use of mobile phones, and the more than 2.5bn people globally playing games by the end of 2020, Zynga is incredibly well positioned to be a force in digital entertainment, built around iconic brands and experiences that people love.”

Several leadership changes at The Trade Desk
Ad tech firm The Trade Desk has appointed Tim Sims as its Chief Revenue Officer; Michelle Hulst as Executive Vice President (EVP) of Global Data and Strategy; Matt Goldberg as EVP of Global Operations; Julie Kleeman as Senior Vice President (SVP), Deputy General Counsel; Gruia Pitigoi-Aron as SVP of Product; and Tom Kelly as SVP of Business Development for North America.

Sims, a six-year veteran of The Trade Desk, will be responsible for driving revenue generation and new client acquisition globally. Prior to this role, he served as SVP of Inventory Partnerships. He will continue to manage inventory partnerships as part of his new role.

Hulst was most recently Group Vice President of Marketing and Strategic Partnerships at Oracle Data Cloud. She will report to The Trade Desk’s Co-founder and CEO, Jeff Green.

Goldberg will oversee all aspects of The Trade Desk’s operations, including the company’s rapid geographic expansion. Goldberg joined The Trade Desk in January 2020, following global expansion roles at companies such as NewsCorp, Liberty Interactive/QVC Corp, and Lonely Planet.

Kleeman has been at The Trade Desk since 2016, overseeing a wide range of legal and regulatory affairs. Meanwhile, Pitigoi-Aron, after five years at The Trade Desk, will expand his responsibilities to cover all product development, user experience and enterprise solutions, and Kelly has expanded his role from only covering the US West Coast to covering the entirety of North America.

Channel Factory adds Blake and Janis to team
Rob Blake and Spencer Janis have joined technology and data platform Channel Factory. Blake arrives as UK Country Manager, while Janis has taken up the position of Head of US Holding Company Partnerships – East.

Blake will oversee the operations of Channel Factory in the UK and expand its team whilst furthering the overall mission to help leading global brands and agencies maximise their YouTube advertising. He was previously CRO at Realeyes, helping brands and agencies make better marketing decisions by measuring the data insight in creative execution. He was also CRO for Pocketmath, Commercial Director at MediaMath, and VP of Sales at Partnerize. Prior to this, he also spent five years as VP at AOL Advertising and three years as director of Advertising.com.

“Contextual suitability and maximum performance efficiency has never been more important,” said Blake. “The UK’s digital advertising industry is highly sophisticated and recognises that Channel Factory fosters a suitable digital video ecosystem which connects creators, brands, and consumers, ultimately resulting in massive gains in efficiency of media spend. I am excited to help a number of major brand sincrease their campaign performance.”

Janis will oversee the holding companies and large-scale agencies on the East Coast of the US. He has experience running sales teams within tech and media domestically with companies such as Viacom, Giant Media, and Hotspex, as well as globally with American Express and Financial Times.

“Advertisers on YouTube can leverage Channel Factory’s platform to ensure ads run on brand suitable and contextually relevant content,” added Janis. “With brand safety high on the agenda across the globe, I can’t wait to join the mission to stop wasted spend and ensure quality content throughout the digital ecosystem.”

Duggleby recruited to lead Client Services at Run2
Manchester-based digital marketing agency Run2 has hired Gemma Duggleby as its Head of Client Services. She is tasked with ensuring clear lines of communications across all internal and client teams.

Duggleby has over 10 years of account and project management experience having worked with a variety of blue chip and SME clients across a range of platform and marketing projects.

“I am thrilled to welcome Gemma to the Run2 team and she has already hit the ground running, proving to be an invaluable addition to the agency,” said Phil Birss, Run2 CEO. “I am confident Gemma will thrive in this role as she continues to strengthen her relationship with our clients.”

Medialab creates three Data and Performance leadership roles
Gary Holladay has joined Medialab, a media agency, as Head of Data Solutions, while Tony Oakley becomes Head of Analytics, and Stephen Brett arrives as Head of Performance. In addition to the new hires, Medialab Director of Growth Suzy Jordan has been appointed to the board.

Holladay joins Medialab from Eurostar, where he was Lead Data Architect. He has helped businesses transition from legacy systems to new tech platforms and is an expert at digital data integrations.

Oakley will focus on managing Medialab’s Apollo data marketing platform, while Brett, acing as strategic support for the client teams, will provide support and expertise in maintaining best practice and keeping abreast of industry and tech developments.

Jordan, who joined Medialab a year ago, will play an instrumental role in driving Medialab’s growth agenda and in the company’s development, both commercially and culturally.

“These leadership appointments are a key indicator of our commitment to a long-term growth strategy,” said Marcus Orme, Medialab CEO. “Investment in industry leading talent is, and will be, a key pillar of our continued success, and in doing so we are able to provide the best data driven solutions for our partners. Throughout the pandemic, it has been more important than ever to support client partners and help them gain and grow valuable customers.”

Shah takes seat on Journey Further advisory board
Performance marketing agency Journey Further has announced that Deepa Shah has joined its advisory board as non-executive director. She will work with the agency’s founders, Robin Skidmore, Matt Kwiecinski, and Chris Rowett, focusing on international expansion and supporting the growth of the new consultancy of the business.

Shah, a former Chief Financial Officer at Publicis Sapient and Omnicom-owned Hall & Partners, is currently an active mentor for The British Library and NatWest. Earlier this year, she founded her own management consultancy, Lab Eight.

“I am thrilled to join the Journey Further team during an incredibly exciting period for the company,” said Shah. “I love working with ambitious businesses who see no end to their potential or growth, and Journey Further is certainly one of these.”

TravelPerk chooses Zohar to head up marketing.
Tal Zohar has taken up the role of Chief Marketing Officer at TravelPerk, a global travel management platform. His priorities will include strengthening the marketing function; reaching new markets, industries, and customers; and building on TravelPerk’s position in the business travel management space.

Zohar joins TravelPerk after 10 years in a series of senior roles at Wix.com, including Online Marketing Director and Vice President of Business Analytics and Data Science.

“I am super excited to be joining TravelPerk’s hyper-growth journey, especially in this crazy era for business travel,” said Zohar. “The travel industry needs innovative solutions and change more than ever today and that’s what TravelPerk is committed to delivering. With innovative products like FlexiPerk, which gives travellers the peace of mind to book and change any time with a click of a button, and our personalized risk alerts, TravelPerk is the go-to solution for companies resuming business travel again.

“I’m looking forward to bringing my experience to TravelPerk, and helping to accelerate our growth and our brand.”

Dykyj to lead marketing at SparkPost
SparkPost, an email delivery and analytics engine, has recruited Natalia Dykyj as Vice President and Head of Marketing to spearhead global strategy for corporate, customer, product and partner marketing, ultimately responsible for helping drive profitable growth for the organisation.

Most recently, Dykyj served as VP of Brand Management at Web.com Group, where she led the re-launch of the Web.com brand and the expansion of acquisition marketing programs. Before Web.com, she spent seven years as the VP of Product at Cision, where she was responsible for the strategy, delivery and launch of their global Communications Cloud platform.

“SparkPost’s keen ability to understand the unique challenges of email marketers and deliver the tools that drive their success is due to its ability to meet current needs all the while innovating technology that sets marketers up for the future,” said Dykyj. “Joining this strong team is an honour and I’m excited to use my experience to accelerate and expand SparkPost’s impressive lead in its industry.”

Bray Leino Splash makes four hires
Joshua Lee has been named Managing Director Singapore, Efrain Lopez as Client Services Director Malaysia, Charles Lindquist as Group Chief Technology Officer & General Manager Vietnam, and Jimmy Yeung as Technical Director China at Bray Leino Splash (BLS), a digital marketing agency.

Lee was formerly Connected Experience Practice Lead at Digitas, while Lopez was Head of Innovation at Maven Road. Lindquist was CTO and Business Operations Director (Ford) at VMLY&R and Yeung was Head of Technolgoy at Labbrand.

“We are forward-looking, and we are investing in these key hires to further strengthen the senior management team,” said Lee Kuok Ming, Group CEO at BLS. “Our new slate of talents will enable Bray Leino Splash to become a digital experience agency that effectively uses data, creativity and technology to power our clients’ customer experiences.”

Rumbelow gets top design gig at Safepoint
Lone worker safety solution app Safepoint has appointed Matt Rumbelow as its Head of Design and Marketing. As a co-founder of Safepoint, Rumbelow had been working in the role part-time whilst running his own design and marketing company – he now takes up the post full time.

Rumbelow’s role will continue to involve creating wireframes and mockups with the engineering team; building and upkeeping Safepoint's website; creating all informational pieces such as brochures and flyers; overseeing Safepoint’s marketing presence through social media, emails, advertising, blogs; and keeping everything perfectly ‘Safepoint’ through branding, illustrations, styles and tone of voice.

“For two years I juggled my duties as co-founder and director, with a day-time role as a studio designer. With Safepoint’s movements into hardware and 24/7 remote monitoring, as well as a need to liaise with a larger amount of marketing partners, it was clear that I would need to come on full time,” said Rumbelow.

“It’s great to work with a team that really value the importance of good design and marketing. We always say that safety and user experience go hand in hand; after all, there is no point creating a safety platform if no one wants to use it. We have big plans for the future, but at every step of growth, we’re going to make sure that quality and joy is built in.”

YOU MAY ALSO BE INTERESTED IN