Masterclassing Connect

Movers and Shakers: Jellyfish, Yext, AdColony, Rokt, Comscore, and more

Tyrone Stewart

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left) Sharon Harris, Jon Buss, Pascal Ehrsam, Camila Franklin

Jellyfish names Harris as marketing chief
Sharon Harris has been appointed global Chief Marketing Officer at digital marketing firm Jellyfish. She will oversee Jellyfish's international marketing strategy across 30 offices as the company continues to expand as a global digital partner and spearhead diversity and inclusion initiatives with a focus on advancing women and increasing representation in digital technology careers.

Harris has over 20 years of experience leading teams within the marketing and digital media spaces. Prior to joining Jellyfish, she served as Vice President of Alliance Relationships at Deloitte, where she managed both the Google Cloud Alliance and the Google Marketing Platform Alliance. Prior to Deloitte, Harris launched advertising on Microsoft Windows 8 including Ads-in-Apps. She has also managed substantial accounts and projects for companies including T-Mobile, Reuters, Sirius Satellite Radio, IAC, and Discovery Networks.

“I couldn't be more excited about the opportunity to elevate Jellyfish's marketing efforts to the next level,” said Harris. “Jellyfish has a lot to say and it's time to share that with the world. Leveraging my passion for digital transformation, I will bring a new voice to the table as Jellyfish continues on its tremendous growth trajectory.”

Buss gets new role at Yext
Search listing company Yext has shifted Jon Buss to the role of Managing Director of EMEA, having previously been Managing Director of Northern Europe. He takes over from Wendi Sturgis, who moves into an advisory role after nearly 10 years at Yext, where she most recently served as CEO of Yext Europe.

Buss has over 25 years of experience, having served as MD for the UK and Northern Europe at Criteo, MD of Digital for Experian Marketing Services, and in sales leadership roles at Regus, Dun & Bradstreet, and Biomni.

“I couldn't be more excited about the opportunity for Yext in EMEA,” said Buss. “Off the back of many quarters of growth, and with Yext Answers, our revolutionary site search product, now available in five languages, we can help even more EMEA businesses deliver official answers every time people search.”

AdColony makes trio of promotions
Camila Franklin, Jude O’Connor, and Tabitha Britt have been elevated to Chief Operations Officer, Chief Revenue Officer, and Chief Human Resources respectively at mobile advertising firm AdColony.

From San Mateo, California, Franklin will be responsible for supply, performance growth, creative, operations and brand/programmatic technical account management, as well as global operations and IT.

“I’m delighted to expand my role on AdColony’s executive leadership team,” said Franklin. “As we continue to deliver on results around the globe, the benefits of consolidating our operational endeavours in a single team will be quickly evident to our clients and partners.”

O’Connor will be responsible for all Performance and Brand/Programmatic revenue globally, completing the unification of AdColony’s revenue sources.

“AdColony’s global commercial teams have continued to deliver consistent results on the potential and promise of in-app and mobile gaming throughout the unprecedented challenges of 2020,” said O’Connor. “These changes will allow us to truly leverage our global business synergies and continue to provide our clients the performance they expect from us with greater trust and transparency than ever before.”

From Los Angeles, Britt will continue leading worldwide human resources, facilities and office administration teams.

Ehrsam becomes marketing SVP at Rokt
Rokt, an eCommerce technology company, has hired Pascal Ehrsam as Senior Vice President of Marketing.

Ehrsam has two decades of marketing experience, specialising in go-to-market strategies for technology companies, having previously been a Chief Marketing Officer, an advertising executive, and a brand strategist at startups and market-leading companies.

“Rokt has changed how leading e-commerce brands do business with their innovative and client-focused solutions,” said Ehrsam, “I am thrilled to be joining the team as one of the newest 'Rokt'stars', and am looking forward to applying my experience and success in marketing to make a significant impact on revenue, to ensure Rokt's brand is as well-known as it should be in all global business markets, and help take this company to new heights of success.”

Comscore puts Johnson in charge of measurement standards
Chris Johnson has been appointed as Senior Vice President of Measurement Standards Compliance at media measurement firm Comscore.

Johnson joins Comscore after more than a decade at Ernst & Young (EY), where he rose from staff auditor to senior manager and contributed to MRC audits including Comscore's digital and TV examinations.

“We are thrilled to have Chris join Comscore to help lead the next generation of our measurement standards and compliance efforts,” said Bill Livek, Comscore CEO. “This is a critical area of focus for our business, and I am confident that we have built a team that can exceed the industry's expectations for independently-verified product compliance.”

Ackroyd to lead finances at Jaywing
Integrated marketing agency Jaywing has selected Caroline Ackroyd as its Chief Financial Officer. She will sit on the board leading the business’ finances, reporting directly to Chief Executive Officer, Andrew Fryatt.

Formerly CFO at Push Doctor, Ackroyd holds considerable experience in technology-based companies. She has also held senior finance positions at Sky Betting & Gaming and Coral Interactive.

“I’m thrilled to be joining a company that’s so well respected in the industry,” said Ackroyd. “With a heritage in data science and world-class AI technology, alongside its background in digital search and performance marketing, Jaywing is unique in its offering to the market. The industry-leading work that Jaywing does speaks for itself and I am excited to be part of this story.”

Stash looks to Achara as creative chief
Chidi Achara has been chosen as Chief Creative Officer at personal finance app Stash. He will lead brand strategy and creative vision for the company’s in-house agency and studio.

Achara served as Chief Creative Officer at Simon Malls, where he directed the rebranding of over 200 shopping destinations worldwide and helped launch its first eCommerce platform, while also overseeing all advertising, design, digital, PR, partnerships, and programming. Prior to this, he was Vice President of Creative at Cole Haan (Nike), after launching his career in advertising at Grey and BBH.

Mokgale takes charge of Sub-Saharan Africa for OTM
Out There Media (OTM), a mobile advertising firm, has appointed Donald Mokgale as its Chief Executive Officer for Sub-Saharan Africa. He will be responsible for the overall P&L of the region, driving sales growth by working closely with brands and agencies, and OTM’s mobile operator partners.

Mokgale has been in the advertising and media industry for over 13 years and has held senior management positions for the past six years. His most recent position at Carat South Africa saw Mokgale become one of the youngest Managing Directors in South Africa. Prior to that, Donald worked at Posterscope.

“I am thrilled to join OTM as CEO Sub-Saharan Africa to further drive the business forward in Africa, grow sales and lead on strategy,” said Mokgale. “Advertising has been, and always will be key for all companies and given that Africa is a “mobile continent” there is a clear appetite for mobile advertising. I am eager to continue my professional journey and leverage my experience to deliver outstanding results for advertisers and our mobile operator partners across the continent.”

Hallam restructures senior management
Siobham Congreve, Kieran S-Lawler, and Al Davies have taken up the roles of Head of Content, Head of Marketing, and Head of Creative at digital marketing agency Hallam respectively.

Congreve, who has worked in digital marketing for more than ten years, has moved from Edit. Her appointment comes after her predecessor, S-Lawler, was promoted to head up the marketing division. Congreve will lead on strategy for the content, organic social media and PR teams.

“I’m thrilled to have joined the team at Hallam, in what is a fantastic time for the company after a number of major client and award wins,” said Congreve. “I pride myself on delivering a holistic approach to content marketing, so I can’t wait to get stuck in and work with the SEO, creative and marketing teams to take our content, PR and social work to the next level.”

S-Lawler, who has worked at Hallam for two years, has progressed through the ranks to now be named Head of Marketing, after more than six years’ experience in the sector. In his new role, he will be responsible for promoting the Hallam brand across a number of channels.

Davies takes over from Joe Powell, who was promoted to Creative Director. He has worked in the industry for nearly 20 years, working as a specialist in brand identity and strategy for most of that time.

“I’m proud and excited to announce these promotions in the company, which round up a year of exciting change at Hallam. As the world evolves, so has our agency, and these new appointments will help us to create a new, unified and powerful strategic offer for our clients. It’s all about improving the client experience, and these three will be instrumental in that,” said Julio Taylor, Hallam CEO.

“On a personal level, I’m delighted to see senior leaders grow from within our agency, alongside fresh talent from leading national agencies.”

Nichols takes seat on board at ActionIQ
ActionIQ, a customer data platform, has handed a place on its Board of Director to Wes Nichols.

Nichols currently serves on the board of SaaS and digital marketing business such as Persado, Airship, Truecar, Adverity, and Neustar Inc. He is also a strategic advisor to the leadership of Snap Inc.

Nichols previously served as Neustar’s Chief Strategy Officer, following Neustar’s approximately $500m acquisition of MarketShare, where he was co-founder and CEO. Prior to that, he was founder and CEO of Direct Partners, which was acquired by Omnicom Group in 2006. As a result, he became CEO of Omnicom’s global digital business at TBWA, serving clients including Sony, Pfizer, Apple, and Nissan, among other major brand accounts.

“I’m honoured and excited to be joining such a highly respected and dynamically forward-thinking firm as ActionIQ,” said Nichols. “The incredible power of data is clear, yet most companies are burdened by legacy solutions attempting to unify and leverage that data.  ActionIQ is the first at-scale enterprise CDP solution I've come across that can actually successfully leverage complex customer identities and experiences across all touchpoints. I’m encouraged by the quality of innovative companies that ActionIQ represents, ranging from The New York Times, Shopify, and The Hartford. I look forward to working closely with the leadership to scale their global go-to-market strategies across key data-driven industries.”

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