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Movers and Shakers: Nextdoor, FreeWheel, Iponweb, Entravision, and more

Tyrone Stewart

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left) Heidi Andersen, Xavier Llerena, Stephen Chung, Parag Vohra


Nextdoor turns to Andersen to lead on revenue
Heidi Andersen has been appointed Head of Revenue at Nextdoor, the private social network for local communities. She will be tasked with overseeing the global sales team and revenue streams.

Andersen joins Nextdoor from LinkedIn where, as Vice President of Global Sales, she built the global Online Sales Organisation under LinkedIn’s Marketing Solutions division in North America, Europe and Asia. Prior to LinkedIn, she worked as part of Google’s AdWords Sales group and helped build its Display Ads Business.

“I’m honoured to be joining the Nextdoor team and be a part of growing its online community with neighbourhoods across the world. As recent months have demonstrated, communities will come together and rally around one another in times of need,” said Andersen. “Nextdoor has a unique opportunity to connect businesses directly with these communities at a hyperlocal level. Every business from local shops to national brands has an impact on the neighbourhood, and therefore, a role to play in the community. I'm excited to help create opportunities for businesses of all sizes to connect with their best customers – their neighbours.”

Llerena steps into senior director role at FreeWheel
Comcast-owned FreeWheel has hired Xavier Llerena as its Senior Director of DSP Partnerships. In this role, he will manage buyside relationships, set the vision for DSP strategy, and oversee FreeWheel’s DSP partnerships team across Europe.

He comes to FreeWheel from InMobi, where he was most recently Head of Programmatic and the Strategy & Operations Lead for Europe. Prior to InMobi, Llerena worked in the sales team for App Annie, which saw him build and manage the EMEAR Inside Sales Team.

“I am excited to join FreeWheel during these times of change which are only accelerating the shift to CTV and addressable TV advertising. FreeWheel has a strong footprint of European publishers and, by leveraging my previous experience with the local buyside, I hope to further strengthen our position in Europe,” Llerena said.

“I am looking forward to contributing to FreeWheel’s mission to create the leading TV marketplace bringing together buyers and sellers of premium video advertising.”

Iponweb recruits Vohra to lead on partnerships
Parag Vohra has been named as Vice President of Principal Partnerships at advertising firm Iponweb. Based in New York, he will develop strategies to acquire, grow and retain IPONWEB’s brand, agency and publisher clients.

Vohra was previously Vice President of the Americas at Sojern.  In this role, he helped the company grow to a leading vertical programmatic platform focused on the travel sector.  He has also held commercial roles at TripAdvisor, Yahoo!, and Marriott.

“I have watched Iponweb continually evolve and bring innovative tools to the table as well as demonstrate extensive expertise in custom engineering solutions,” said Vohra. “These unique technical capabilities are key to standing out in the crowded ad tech space; joining the team to develop and maximize commercial opportunities that enable key advertising players to realize their programmatic ambitions is an ideal prospect for me.”

Chung takes up lead revenue role at Entravision
Media firm Entravision has announced the appointment of Stephen Chung as Chief Revenue Officer for its International Digital business unit, which houses the Smadex mobile-DSP. Reporting to the President of Entravision’s International Digital, Luis Barrague, he will oversee growth of global programmatic and performance business sales, team development and service quality.

Chung joins Entravision after 10 years in leadership roles in the Asian-Pacific market, where he established the company builder Rocket Internet in Hong Kong and served as Managing Director for the regional office of the German app marketing company Applift in Seoul, South Korea.

“I'm thrilled to join Entravision and help extend the company's global market position,” said Chung. “I firmly believe in Entravision’s service offering and its ability to provide results thanks to its focus on media buying backed by data science and machine learning technology.”

Digital Envoy has a new President in Stoller
Jerrod Stoller has become the President of IP intelligence company Digital Envoy. He replaces current President and CEO Bill Calpin, who has stepped back from his role and been named Chairman of the Board. Meanwhile, Co-founder and Executive Vice President Rob Friedman has added the Vice-Chairman title to his name.

Stoller will assume day-to-day leadership of Digital Envoy, overseeing operations for all three business units: Digital Element, Digital Resolve and Gathr Lab.

Before joining Digital Envoy, Stoller was CEO of eVestment where he had directed the sales, marketing, client success and business development activities of the organisation globally for almost 10 years. He took on the CEO role 18 months ago, while retaining his other duties. Before joining eVestment, Stoller was the Regional Manager of RSA, the Security Division of EMC, where he directed company performance into triple-digit growth. Prior to RSA, he held leadership roles with Datalex Transportation Enterprise Software, Siemens Business Services, TransQuest Business Consulting and NCR.

“I am thrilled to assume this new role and incredibly excited about what we can accomplish together for the future,” said Stoller. “There is tremendous opportunity ahead for Digital Envoy. I look forward to continuing to support our clients at the highest levels as well as innovating new market and product strategies within our industry niches to solve real-world problems.”

Seavers takes up top seat at AppOnboard
AppOnboard, a no-code game design and development platform, has brought in Mike Seavers as its new Chief Executive Officer. CEO and co-founder Jonathan Zweig recruited Seavers for the company's global expansion and will work alongside him as President of AppOnboard moving forward. In his new role, Seavers will oversee day-to-day operations and set the product vision for AppOnboard.

Seavers joins AppOnboard after a long, successful career at Riot Games, most recently as Chief Technology Officer. During his tenure, Seavers helped the company scale from its early success with the popular game League of Legends to become a multi-game, global game developer and publisher and led 1000-plus employees globally as head of the technology and production departments.

“I know firsthand how difficult it is to create video games. One of the main problems is that there's a lack of simple tools for designers, artists, and creatives to be fully empowered,” said Seavers. 2AppOnboard can make game development accessible to everyone with an idea and fulfill the promise where imagination is all you need to create a video game.”

Genesys appoints Maco its Global Sales EVP
Marylou Maco has been hired as Executive Vice President of Global Sales and Field Operations at cloud customer experience company Genesys. Reporting to Chief Executive Officer Tony Bates, she will oversee the company’s global commercial activities, field sales and channel operations.

Previously, Maco held several executive sales leadership positions at software companies including Anaplan, CognitiveScale, Hewlett Packard Enterprise, Oracle and Cisco Systems, Inc. While serving as Senior Vice President of North American HCM Enterprise Sales at Oracle, she helped lead the pivot from a legacy on premises software organisation into a fully cloud business.

“The contact center industry is in the midst of a major transition as more companies accelerate the adoption of cloud technologies so they can innovate rapidly and deliver truly differentiated customer experiences,” said Maco. “Genesys has a long and successful history, and I am thrilled to join the company at this time when we are uniquely positioned to help any organisation anywhere, regardless of size or segment, transition to the cloud. I look forward to helping build the company’s next phase of growth.”

Ryan hired to lead sales efforts
Cybersecurity firm Malwarebytes has handed the role of International VP of Sales to Jordan Ryan. In this role, he will be updating go to market strategy and amplifying engagement with the channel to accelerate growth in EMEA and APAC.

Ryan joins the company with over 11 years’ experience in the IT security industry. He previously worked with other vendors including AlienVault, which was acquired by AT&T in 2018, and SolarWinds.

“I’ve been very fortunate to experience different growth-stage organisations and learn from each of them during my career. I look forward to applying these insights to help Malwarebytes continue their strong growth trajectory while continuing my passion for connecting with our customers,” said Ryan. “The market opportunity is impressive. We have an incredible technology and a strong roster of customer advocates. I’m excited to help this talented team introduce Malwarebytes to new customers, making endpoint security simpler and easier for companies across Europe and the APAC region.”

Fingerpaint promotes McKenna to lead on operations
Jenny McKenna has been promoted to Head of Operations at health and wellness marketing agency Fingerpaint. As part of the elevation, she has also been appointed to the agency’s operating board.

McKenna, who has been with the company since 2010, previously oversaw operations in the company’s Saratoga Springs office.

“It’s an honor to be a part of the incredible growth Fingerpaint has experienced over the past 10 years,” McKenna said. “I am looking forward to seeing that the core values Fingerpaint was founded on continue to be woven into the fabric of our future.”

Duggin brought in to consult at Nomensa
Strategic UX design agency Nomensa has appointed Alistair Duggin as its Principal Accessibility Consultant. He will lead and oversee its accessibility and research projects with private, public and third sector organisations including MET Office, National Trust and more.

Duggin brings with him over two decades’ experience within the digital sphere, having worked in in-house roles at the BBC, where he led on the 2012 Olympics website accessibility project and revolutionised the BBC weather app. He also held senior positions at the Money Advice Service, the Treasury and Government Digital Service (GDS), where he played a leading role in the creation of government accessibility guidance, training and resources; and introduced the Government Digital Service Empathy Lab.

“I’ve worked with Nomensa in the past from a client perspective and I’m excited to now be working alongside the whole team, especially Alastair Campbell, who is one of the most respected accessibility experts in the world. I’ve spent time over the last year reflecting and understanding what I enjoy about my work and I realised that I’m passionate about helping teams to make things accessible, taking a hands-on approach and Nomensa is the perfect place to do that,” said Duggin.

“I feel like I’m on an accessibility journey – first starting as a developer, to then implementing organisational change, raising capability through guidance and more, and now I’m able to combine that knowledge and put it into action. Nomensa is, I believe, the best accessibility consultancy in the UK and I look forward to working across its diverse range of clients.”

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