The Future of Mobile

Movers and Shakers: Postmates, Apple, WACL, Ad Council, and more

Tyrone Stewart

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left to right) Kristin Reinke, Sabih Khan, Lisa Thomas, David Fischer, Sandy Ghuman, Alex Abrams, Rob Hollands, Phil Hall

Reinke takes up board post at Postmates
On-demand delivery firm Postmates has appointed Kristin Reinke, vice president of finance at Google, to its board of directors as an independent director.

Reinke has been part of Google’s finance leadership team since 2005, leading initiatives across Google's finance and business organisations to scale its product portfolios. Prior to joining Google, Kristin was at Oracle Corporation, where she ran global nusiness practices for its alliances & Channels. She started her career at Arthur Andersen.

She currently also serves on the Federal Reserve Bank of San Francisco's Economic Advisory Council.

“Postmates has established itself as the market leader with a focus on innovation and route efficiency in the fast-growing on-demand delivery sector,” said Reinke. “Given their strong execution, accelerating growth, and financial discipline, they are well positioned for continued market growth across the US. I'm thrilled to join the board.”

Apple promotes Khan to its executive team
Sabih Khan has been named as senior vice president of operations at Apple. In his new role, he will be in charge of Apple’s global supply chain, ensuring product quality and overseeing planning, procurement, manufacturing, logistics and product fulfilment functions, as well as Apple’s supplier responsibility programs that protect and educate workers at production facilities around the world.

Khan, who has been at Apple for 24 years, has played an important role in delivering each of Apple’s innovative products to market since joining the company, leading key product operations and supply chain functions. He will continue to report to Jeff Williams, Apple’s chief operating officer.

“I’ve been privileged to work with Sabih for more than 20 years, and you won’t find a more talented operations executive anywhere on the planet,” said Williams. “He is a world-class leader and collaborator, and I have no doubt that he will be the best leader of the ops team in Apple’s history.”

Thomas named WACL president
Women in Advertising and Communications, London (WACL) has handed the role of president to Lisa Thomas, chief brand officer for the Virgin Group.

Thomas joined Virgin in 2016 from M&C Saatchi Group, where she served as UK CEO. At Virgin, she is responsible for overseeing the global brand and managing relationships with more than 70 Virgin businesses in over 35 countries. She is also managing director of Virgin Enterprises Limited, and sits on the boards of Virgin StartUp and Virgin Group Loyalty Company.

“At a time when the world and industry are becoming more receptive to the fact that the dial needs to move on gender balance, I’m delighted to take on the presidency of WACL,” said Thomas. “The organisation is at a fascinating point in its history, transitioning from being a networking body into a purpose-led, campaigning organisation, hungry for change. Working with such a ground-breaking and talented group of women, we will be in a pivotal position to influence representation norms and shift attitudes and perceptions for the future.”

Ad Council places Fischer at the top of the board
David Fischer, chief revenue officer at Facebook, has been appointed chair of the Ad Council’s board of directors, succeeding Linda Boff, chief marketing officer at GE. As chair, he will work in collaboration with the executive committee, the governing body of the Ad Council's board, and Ad Council leadership to further the organisation's mission to use the power of communications to address more than 30 critical social issues, while managing and advising on business affairs.

Fischer, who will serve as chair for one year, joined the Ad Council board in 2011 and became a member of the executive committee in 2012. Prior to his appointment as board chair, Fischer served as vice chair.

During his nearly 10-year tenure at Facebook, Fischer has spearheaded the company's advertising business while managing its sales and marketing teams worldwide.

“I'm deeply committed to the Ad Council's mission to create ongoing dialogue and action around key issues to drive societal change,” said Fischer. “It's an honour to lead this incredible organisation and have the opportunity to help advance progress on these important topics.”

Hall joins Ocean UK leadership team as part of restrucure
Ocean Outdoor, a digital out-of-home media owner, has hired Phil Hall as co-managing director UK. He will work alongside newly promoted co-managing director Steve George, who is currently chief development officer.

Hall, leaves MediaCom after 18 years, will oversee Ocean’s UK commercial operations. George will take charge of the franchise and development functions in the UK.

“I’ve had a fantastic time at MediaCom, working alongside some brilliant colleagues to build a world-class business. My roles have been varied and fulfilling and I’ll miss the work and the people,” said Hall. “I’ve always considered digital out-of-home to be a medium of huge interest and benefit to clients, with even greater potential, particularly with the rapid advancements in technology. I’ve long admired the product and especially the team at Ocean and the chance to play a significant part in their continued growth is an opportunity I can’t resist. I’m really looking forward to the challenge and to help Ocean build on their impressive success to date.”

Hall and George will be joined on the UK operations group board by chief revenue officers James Harrison and Nick Shaw; Catherine Morgan, director of Ocean’s rapidly expanding creative technology and innovation division Ocean Labs; Joseph Arshed, who becomes chief asset and contracts officer; Marc Keenan, managing director of Ocean Scotland; newly promoted head of UK finance Kapil Kansara; Angela Green, head of commercial systems; head of UK marketing and events Helen Haines; and technical operations director John Kilfeather.

SharpEnd looks to Hollands as MD
Rob Hollands has joined connected experience specialist SharpEnd as its first manging director. Reporting to founder and CEO Cameron Worth, he will take responsibility for the day-to-day running and management of the business, as well as leading the agency’s planned expansion to fuel its next phase of growth.

Hollands joins SharpEnd from Anthem, where he was UK managing director, leading its transformation from a traditional brand design and packaging business into a connected content agency. Prior to that he co-founded – and sold – digital agency Untitled.

“SharpEnd absolutely understands the world as a connected ecosystem and the enormous potential that this presents for brand building,” said Hollands. “I have followed SharpEnd as it has delivered ground-breaking activations and connected experiences for leading global brands; I look forward to supporting the agency’s growth as it helps clients across the board incorporate tech as a core part of their marketing strategy.”

Abrams joins EMEA leadership at Tag
Tag, a creative production and sourcing partner to brands and agencies which is part of Williams Lea Tag, has appointed Alex Abrams as head of business development for its EMEA business. Reporting to chief commercial officer Keith Wilson, he joins the business as part of a dedicated and refocused leadership team, following the relaunch of its marketing services brand in April.

Abrams arrives with 20 years’ experience, having held senior leadership positions at Schawk, Hogarth, and Peach. In his previous roles, he has led global sales teams and delivered solutions to multinational businesses such as Dell, Disney, Fox, HP, P&G, Paramount and Unilever.

“Tag is the only business with the breadth of capability and scale to help global clients navigate their insatiable demand for content across all channels,” said Abrams. “I’m excited to be joining a great team, as we help the industry meet these challenges.”

SBDS brings in Ghuman
Sandy Ghuman has joined data tech services business SBDS Group as senior vice president of data strategy. She will be leading SBDS Group’s data strategy, helping clients unlock the full suite of products and services offered by the new group.

Ghuman has held roles at companies including Yell, Experian, and Sky, where she drove digital and social targeting capabilities and the integration and product roadmap of various ad tech & martech solutions.

The SBDS Group was formed thanks to the merging of SBDS Global and Iotec Global. The co-founding group will be led by chief executive officer Ian James. He will be joined on the executive team by Ghuman, chief strategy officer Umberto Torrielli, and senior vice president of partnerships Simon Theakston.

Nine join Impact’s EMEA team
Impact, a partnership automation firm, has hired nine members of staff across its customer success management, business development, partnerships, enterprise sales, and HR departments within the EMEA market.

Smita Pillai joins as customer success manager for Impact’s Radius, having worked in senior agency side roles in Australia and the UK at firms including Wunderman, M&C Saatchi, Lida, and Digitas LBi. Four others have also been hired to the customer success management team with Chaya Jethwha arriving to work on Impact’s Altitude, having previously had a role in data partnerships & marketing EMEA at Tapad; Yumi Lewis joins Impact’s Forensiq from Expedia; Sanchit Sareen has been hired to Impact’s Mediarails from his previous role as customer success director at Idio; and Richard McLean takes up a role at Radius from Rakuten Marketing.

Sophie Clark, Nick Mennozi, and Mundir Zeroug has all joined as business development representatives, bringing experience from places like Adobe, Salesforce, LogMeIn, and Tradition Financial Services. Their roles will involve prospecting potential new clients and researching high priority companies to generate business across the Radius, Altitude and Forensiq products.

Finally, Anna Jozefowska joins as office administrator from JLL.

“The Impact UK office has seen significant growth and we continue to be committed to servicing brands in the UK with an experienced and talented team,” said Florian Gramshammer, managing director EMEA at Impact. “We’re thrilled to welcome them onto a team, bringing extensive skills to effectively manage existing partners and increase clients throughout each part of the business.”