Myxer Unveils MobileStage

David Murphy

MobileStage_v3 Myxer, which is committed to connecting artists and fans through mobile, has announced a broad expansion into the artist services realm with new offerings designed for enhanced mobile engagement and promotional opportunities, as well as several key strategic partnerships.
To complement the companys music marketing offerings, Myxer has unveiled MobileStage, which it claims is the most comprehensive mobile marketing suite available to the music industry featuring a music application distribution service for iPhone, BlackBerry and Android applications.
Myxers MobileStage offers artists free, enhanced mobile websites; mobile fanlist management and messaging; advanced data analytics; promotional initiatives for artists based on location and touring routes; and, for independent artists, A&R opportunities with some of the industrys top music management professionals.
As part of Myxers application distribution service, the company will promote artist apps to its user base of nearly 30 million customers. The first of these includes BlackBerry apps for legendary rock acts, Pearl Jam and U2.
On behalf of INgrooves, a MobileStage launch partner, Myxer will feature iPhone apps from electronic music heavyweights, The Crystal Method and revered rock mockumentary stars, Spinal Tap.
Myxers MobileStage is an evolution of the companys core offerings, providing a one-stop shop for artists to use mobile music technology and tools to connect with fans in more personalized and engaging ways.
When Im working with my artists, I tell them there are three places they need to be  iTunes for the digital sales of their tracks, MySpace for their desktop fans, and Myxer for everything mobile, says Kedar Massenburg, former President of Motown Records, and currently CEO of Kedar Entertainment.
We listened very carefully to a large cross-section of artists, and one universal theme we heard was the artists desire for more engaging and personalized ways to connect with their fans, adds Myxer CEO, Myk Willis. We are thrilled to be working with industry leaders and expanding the breadth of our comprehensive suite of mobile products and services to help artists and labels across the spectrum.
Myxer currently works with more than 100,000 artists, delivering customizable and feature-rich mobile content to help them connect with their fans in new ways. The company has several new features lined up for the coming months, including full-track downloads, streaming audio and video, as well as links to artist merchandise outposts, concert ticket purchase options and a much broader application distribution service.