MASTERCLASSING

NBA enters partnership with PM Connect

Gabby Fernie

The National Basketball Association (NBA) has partnered with mobile payment and marketing specialists PM Connect on an international deal for its premium live game subscription service, NBA League Pass.

The multiyear partnership will allow fans to subscribe to NBA League Pass through their mobile phone and without the need of a credit card.

Launching across this and next season, fans in Belgium, France, Germany, Greece, South Africa, Spain and the U.K. will be able to add an NBA League Pass subscription to their mobile phone bill via direct carrier billing (DCB).

The partnership will expand the reach of NBA League Pass to new fans in Europe and Africa, with PM Connect providing connections to over 300 million consumers across its network of over 20 mobile network operators in seven countries. The company will also use targeted mobile marketing to convert new and existing NBA fans into paying subscribers via DCB.

“NBA League Pass is all about giving our fans the best possible viewing experience, anytime, anyplace. As more basketball fans enjoy content streamed directly to their mobile devices, we are keen to meet their needs and provide them with a mobile payment option best suited to their viewing habits" said Associate Vice President of Media Distribution for NBA EME, Bastien Lacheny. "By adding direct carrier billing to the suite of subscription payment types on offer, fans will be able to enjoy an enhanced transactional experience.”