Nestlé-owned Perrier has launched an AR advertising campaign featuring 3D holographic images of its products floating in thin air.
The sparkling mineral water brand is trialling Provision Interactive Technologies’ 3D Savings Center kiosks, which each contain a 3D holographic display and 2D interactive touchscreen, to influence consumer purchasing decisions with coupons.
The campaign intends to draw consumers into the 3D floating image and have the interact with the touchscreen in order to receive a coupon to be used on Perrier products.
“Our 3D Savings Center provides the opportunity for advertisers to reinvent what is possible with respect to shopper marketing,” said Curt Thornton COO at Provision Interactive Technologies. “We are confident that during our testing phase, the 3D Savings Center will enable Perrier to break through the clutter by the use of augmented reality and generate product awareness and increase in-store purchases through coupon redemption.”
Los Angeles-based Provision’s 3D Savings Center is currently available in hundreds of retailers across the US.
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