Nosto acquires Stackla

Gabby Fernie

eCommerce personalisation startup, Nosto has acquired Stackla, a global visual content marketing platform for user-generated content.

This is the first acquisition for Nosto, allowing it to offer its retail and eCommerce customers the ability to use Stackla’s AI-powered platform to make personalised shopping experiences more authentic with visual user-generated content (UGC).

Research shows 79 per cent of consumers say UGC highly impacts their purchasing decisions. Additionally, customers are six times more likely to purchase a product if the page includes pictures from social media.

By incorporating Stackla’s market intel and deep expertise in UGC, brands using Nosto to create one-of-a-kind shopping experiences will be able to automate how they curate and publish high-converting content.

The acquisition of Stackla represents Nosto's true entrance into the Australian and Southeast Asian markets. Stackla's portfolio of CPG and travel companies marks an interesting expansion for Nosto which has traditionally been an eCommerce focused software provider with customers such as Gymshark, Woodhouse Clothing, Robert Dyas, The Conran Shop, Skinnydip, Champion and Paul Smith.

In addition to retailers, Stackla also serves businesses in travel & hospitality, education, CPG, food & beverage, automotive, and leisure industries. Stackla's portfolio of clients includes Canon, Lush Cosmetics, Trek Bicycle, Kathmandu, and Nintendo.

To date Nosto has raised a total of $32.8m (£23.22m) in funding over four rounds. Investors include OpenOcean Capital, Idinvest, Angels and Accelerators, Sanoma Ventures, Tesi, EIB, Wellington Partners, and Kreos Capital. 

“As online shopping accelerates and we crave human connection, consumers increasingly seek the real and relevant user-generated content they trust to help them make purchasing decisions,” said CEO at Nosto, Jim Lofgren.

“At the same time, brands are struggling to create enough engaging and diverse content to deliver the types of authentic, personalised experiences consumers expect. By pairing Stackla’s unrivalled UGC platform with Nosto’s leading commerce experience platform, we can solve this problem for brands—giving them the ability to create more meaningful shopping experiences that drive results.”