i-mode customers in the UK can now find a date on their phone, as a result of a partnership between 02, Enpocket and Time Out to deliver the dating
and chat application, Time Out Dating, to i-mode customers. The
partnership will enable singles to search for dates and chat with other
singles using their i-mode phones, offering mobile consumers access to
thousands of profiles of like-minded individuals, from 3 per month. As
an official partner, Time Out Dating will be available through the main
The partnership enables Enpocket and Time Out to expand revenue
opportunities by selling content through O2's revenue sharing model.
Time Out Dating will collect revenue from subscription-based services
billed directly through the user's phone bill, permitting Enpocket to
concentrate on its core business. i-mode facilitates both
subscription-based and non subscription-based content.
Time Out Dating, built using the Enpocket Community Engine, is a mobile
internet application available on WAP and now i-mode that enables
subscribers to interact with each other through a colourful, branded
interface. Users can search for friends or love matches based on age,
location, interests and other criteria and then message each other -
all through the Time Out Dating WAP site.
Enpocket has managed to capture the benefits of i-mode and joined the
i-mode ecosystem to offer its users a compelling mobile experience
says O2 UK Head of i-mode Marketing, Grahame Riddell. O2 wants to make
developing mobile content as attractive and as easy for businesses as
possible. With the arrival of i-mode, O2 will redress this balance and
the provision of mobile content in the UK easier and more cost
For Enpocket, CEO and President Mike Baker adds:
"O2 has provided an environment where mobile communities can thrive.
It's exciting to be involved in the first i-mode portal in the UK,
where access to content is instant.