Preference Choice Publication

NSPCC launches annual Letter from Santa campaign

David Murphy

The National Society for the Prevention of Cruelty to Children (NSPCC) has launched its annual festive fundraiser, Letter from Santa. Aiming to drive donations for the charity during the winter season, the campaign, which is in its 20th year, encourages supporters to order a personalised letter from Santa for the little ones in their life. 

Letter from Santa is an online experience delivered by Kin + Carta, which has worked with the NSPCC since 2013. With a view to make it even more user-friendly than before, inclusivity is the name of the game. Throughout the promotional materials, there’s a larger focus on imagery of same-sex couples, children from different backgrounds, grandparents and a dog. 

Kids and their parents can use the service to request a letter from Santa for the child, for a suggested donation, which this year is £12 for one letter.

Delivered in a Christmas-themed envelope, there are eight designs to choose from, including Baby's First Christmas, Christmas Safari, Santa's Little Helpers, Christmas PJ Party, Sleigh Race, Christmas Crackers, Battle of the Bands, and a Traditional Letter.

While the primary audience is parents, the campaign also targets grandparents of young children aged 0-10, showing consideration to how no two families are the same. Letters can be personalised with a child’s name, age, gender, friend or family member name, favourite activity, personal achievement, special gift, and a P.S message. 

Letter From Santa had humble origins as a small-scale initiative run by community fundraisers in 2001. It has since grown to become an NSPCC flagship fundraising proposition, with more than 2.88m letters sent to children since its inception. It is the NSPCC’s single largest source of income during the festive period. Last year, more than £1m was raised across more than 97,000 orders. 

Every year, Letter from Santa helps us spread a little Christmas cheer while promoting the NSPCC’s work and encouraging donations,” said Renee Da Silva, Lead Digital Producer at the NSPCC. “Even a small donation can make a massive difference. Kin + Carta’s work on the Letter from Santa campaign this year has once again given us the opportunity to reach out with a digital experience that’s fun for all the family.”