MM events and Mobsta Team Up for Mobile Targeting

Tim Maytom

mobsta nuggMobile targeting platform has partnered with UK-based mobile ad sales company Mobsta in an effort to strengthen its position in the country. says it will offer wider-scale audience targeting and brand engagement measurement for UK campaigns thanks to the partnership.

"We look forward to partnering with Mobsta to provide brands with the ability to address audiences at scale and measure campaign success in terms of brand metrics on mobile and tablet media" said Richard Metcalf, director of mobile solutions at

Mobsta is already partnered with Ad2one, one of the UK's largest independent digital advertising sales houses, and by teaming up with Nugg it will be able to engage in real-time measurement and optimisation for its campaigns.