Numan, a digital platform for men’s health, has launched a nationwide digital Out of Home (OOH) campaign in a mission to normalise men’s health concerns and address erectile dysfunction. The drive features a series of bold creatives targeting men with the simple message to ‘fix yours at numan.com.’ The OOH campaign supports existing TV, BVOD and radio activity and runs until November.
“Fix yours” was created in-house with three distinct creative treatments, each featuring a wiener, a pistol (toy gun), or a pecker (cockerel), alongside the call to action to ‘fix yours at numan.com.’
The data-driven digital OOH campaign was planned and bought by Bountiful Cow and is activated at times when historic Route data has identified a strong index to male audiences.
The campaign runs exclusively on Ocean Outdoor’s premium digital OOH network. It includes sites at Westfield London, Leicester Square, and Canary Wharf, and is also running in birmingham, Liverpool, and Glasgow.
“This campaign is completely aligned with our mission to normalise men’s health issues, to break down taboos and get people talking about them,” said Numan Chief Growth Officer, Matthew Davies. “We are excited to launch this campaign and to provide more men with solutions to improve their health and wellbeing, as we look to close the gender gap in healthcare-seeking behaviours.”