OnePulse secures £2m in funding for global expansion

Consumer insights platform, OnePulse has secured £2m in funding to fuel further global expansion. 

The platform will now be expanding its clients access to consumers into multiple new markets thanks to investment led by Blackfinch and followed by Nexus Investments. 

The expansion will enable OnePulses rapidly growing international client base – including TikTok, Coca-Cola and Channel 4 – to interact in real time with consumers in all key markets. 

The intuitive platform enables clients to perform bite-sized surveys of up to three questions (“Pulses”) at a time, and to receive instant responses from targeted audiences. For consumers, OnePulse provides a gamified app to give their opinions on news, products, and interests for which they are rewarded with micro-payments. Clients can then send targeted follow-up Pulses which allow them to be both agile and thorough in their interactions with consumers.

Its innovative subscription models, from pay-as-you-go to unlimited use, makes insight available to personnel in all departments and to businesses of all sizes.

“OnePulse is continuing to redefine the concept of market research with our fun, rewarding mobile app that can be used as part of people’s daily lives” said Group CEO of OnePulse, Mike Billingsley. 

“There are few things as powerful as insight in the room at all times and with OnePulse, businesses no longer have to rely on gut feelings or out-of-date assumptions to make daily decisions with confidence. And with our global expansion, they can literally have their finger on the global pulse any time, any place, anywhere.”