Life insurance company AIA Group, the global principal partner of Tottenham Hotspur Football Club, is working with global media company Dugout to produce and distribute a new series of content featuring Tottenham Hotspur’s players to accompany the Premier League season.

The ‘Every Team Needs’ series explores the key attributes that support AIA’s campaign to help people live ‘Healthier, Longer, Better Lives’ and how Tottenham Hotspur players put them into practice on the pitch with the first two clips featuring Harry Kane and Dele Alli.

In addition to production, the branded content will also be distributed via Dugout’s network of premium publishers in ASEAN and China to amplify the reach and numbers of viewers amongst an audience of highly engaged football fans. The first two clips can also be viewed via dedicated AIA Channels on Dugout.com and on the Dugout App.

Dugout is owned by a consortium of football clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. The company distributes more than 3,500 brand-safe, professional videos a month via more than 85 publishing partners, delivering in excess of 400m views globally.

“This content series is the latest activation of our partnership with Tottenham Hotspur FC and aims to bring to life the key values of AIA’s ‘Healthier, Longer, Better Lives’ brand positioning,” said Adrian New, Director of Football Initiatives at AIA. “Our partnership with Dugout allows us to directly reach an engaged audience with exclusive, high-quality video content that ensures we continue to help improve the health and well-being of people across Asia.”

You can see the first episode here.