Preference Choice Publication

Partypoker and Partycasino launch social and TV campaign to promote McLaren Racing partnership

David Murphy

Snap London has launched a TV campaign and content series as part of PartyCasino and Partypoker’s multiyear partnership with McLaren Racing. The two brands are part of the global sports betting and gaming entertainment group, Entain.

Under the creative platform ‘Access’, the TV and content series is part of through the line activity getting fans closer to the world of Formula 1. All activity directs fans to the Access hub, hosted at PartyCasino.com and partypoker.com. On the hub, fans will find behind-the-scenes content episodes, free-to-play McLaren games and exclusive competitions to win McLaren experiences.

The TV ad announces the Access platform. The ‘See the Unseen’ content series, is a collection of five exclusive mini-films which take fans behind the scenes of the McLaren Formula 1 team.  It revealing interviews with McLaren Racing CEO Zak Brown, McLaren engineers, McLaren pit crew and Formula 1 driver Daniel Ricciardo.

The activity is supported on TV, digital and social channels. Media planning and buying is handled by the7stars in the UK and by Hubble in Canada.

McLaren are a team who share our love of innovation and cutting-edge entertainment and we wanted to reflect that same character in how we promote our partnership,” said Entain Commercial Director, Paris Anatolitis. “We are really proud that with the Access platform and ‘See the Unseen’ films we have created something for the fans that is genuinely entertaining and insightful.”