Peugeot and IBM Extend Partnership to Accelerate Connected Car Tech

Tim Maytom

Peugeot_i-Cockpit1Europe's second largest car manufacturer PSA Peugeot Citroën and IBM have agreed to a partnership that will aim to accelerate Peugeot's place in the connected car market, as well as providing various industries with a wealth of automotive data to analyse.

The seven-year deal will see IBM extend and expand on its current partnership with Peugeot to develop new types of value-added services for vehicles and create a new ecosystem of connected services that will join together various industries, including automotive distribution, smart cities and retail brands.

The number of connected cars on the road worldwide is expected to grow to around 250m by 2020, but so far most innovation in the area has focused on smartphone apps, navigation, roadside assistance and entertainment. The partnership between IBM and Peugeot aims to expand this, sharing responsibility for developing, selling and marketing their innovations, as well as implementing these services with new and existing clients.

"We realised early on that connected vehicles, as part of the Internet of Things, were a key factor in the improvement of the customer experience towards our brands," said Brigitte Courtehoux, director of the connected services business unit at PSA Peugeot Citroën. "In partnership with IBM, we are unleashing connected services to the masses, so consumers can experience a new level of comfort and convenience from their cars, while industries seize new opportunities to deliver personalised services."

"The ways we facilitate our lives and work has changed dramatically with the rapid adoption of mobility and the rise of the Internet of Things," said Dirk Wollschläger, general manager for the global automotive industry at IBM. "Under this partnership with PSA Peugeot Citroën, we are pushing the boundaries of mobility even further to give a broad set of industries the opportunity to tap the promise of the connected car."