Pinterest and Condé Nast Entertainment (CNE) have announced a global content partnership with two of CNE’s best-known brands, Vogue and Architectural Digest. As part of the deal, Vogue and Architectural Digest will produce over 160 exclusive videos aligned with Pinterest’s key seasonal and cultural moments, starting with Fashion Month in February, followed by Wedding Season, Summer, and Back to School.
Condé Nast is already one of Pinterest’s longest-standing and largest content publishers globally, with over 40 Pinterest profiles with tens of millions of views. The partnership is a natural extension of the this relationship.
As Pinterest is a top destination for weddings, Vogue will debut a brand-new Pinterest profile in April for all things weddings, including checklists, table settings, dream dresses, and bridesmaid looks. The new handle will be curated by Vogue Weddings Editors and Wedding Planners, with the biggest weddings of the year getting their own unique boards.
Starting this month, Vogue will bring its unprecedented backstage access and the hottest runway trends to Pinterest in a series of original episodes from Fashion Week in New York, London, Milan and Paris, debuting on its Pinterest profile.
This summer, Architectural Digest will explore how to create the perfect backyard space for summer with insights on everything from reviving an outdoor space, to handy hacks for outdoor entertaining. The series will begin on Memorial Day and run through Fourth of July.
Architectural Digest will also be creating an ongoing slate of content highlighting designs inspired by the 2023 AD100 list – which features the industry’s top designers – as well as episodes on the concept of small living – from the first apartment, to the trend of small house living, to the perfect dorm room.
“We are delighted to be partnering with Pinterest on this year-long collaboration,” said Ani Shehigian, Senior Vice President of Digital Video English at Condé Nast Entertainment. “With our authority in fashion journalism and international design and architecture through the brands of Vogue and Architectural Digest, we are thrilled to bring even more unique video content with exclusive access, tips, and trends that will continue to inspire.”
Over the past two years, Pinterest has been focused on building native content publishing tools for creators to seamlessly publish and curate content, as well as expanding its efforts with Pinterest Originals.
Last year, Pinterest named Nadine Zylstra Global Head of Programming and Originals, who spent her career building content strategies at both YouTube and Sesame Workshop. Since then, Pinterest has announced a global partnership with Tastemade to scale creators, content series, and live streaming on Pinterest.
Additionally, in partnership with First Lady Dr. Jill Biden, Pinterest launched a ten-hour live stream on Pinterest TV for World Teachers Day. World-renowned museum, The Louvre, also partnered with Pinterest in a series of original videos called 'A look at the Louvre', bringing the museum's rich history and architectural design to a new generation of people looking for sparks of inspiration.