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Pinterest opens up its Idea Pins to share on other social channels

David Murphy

Pinterest has enabled its users to download and share published Idea Pins on other social channels, including Facebook and Instagram. These Idea Pins will be downloaded as a watermarked video that stitches all the Idea Pin pages together, and ends with an end card that displays the creator’s name and username.

To share an Idea Pin to Facebook or Instagram stories, users need to select the ‘FBStories’ or ‘IG Stories’ icon in the share menu, which will initiate a download. Once the download finishes, it takes the user to the Facebook or Instagram app with the story creation flow open and the watermarked Idea Pin video pasted in. It can then be edited and posted.

Pinners can also share content to other social platforms. The download option provides the ability to quickly save and upload watermarked Idea Pin content to other platforms such as Snapchat and TikTok.

Idea Pins are Pinterest’s native publishing format that was first introduced to creators in 2020 and rolled out globally in 2021. They are are a multi-page canvas to share unique ideas, tutorials and passions with others. They last forever, and are a way for creators to grow an audience on Pinterest. In Pinterest’s “Watch” tab, Pinners find a full-screen feed of Idea Pins to scroll through and engage with fresh content from brands and creators, so Idea Pins continue to be discoverable by everyone.