Location-based marketing company Placecast has launched a white label mobile wallet for credit card and mobile operator companies. 

The ShopAlerts Wallet is built in HTML5, and ties together personalised location-based mobile offers with mobile payments. 

Placecast says it will offer the product as a white-label solution to credit card companies, mobile operators, and retailers through a set of APIs, or through a reskinnable HTML5 Wallet.

The ShopAlerts Wallet lets consumers search for offers based on location, keyword, or category, and can also set up push notification or SMS alerts. It also offers the ability to share activity on social networks. 

The Wallet elements plugs into any payment processor, and supports plastic credit cards, NFC, and carrier billing, says Placecast.

“The future of commerce is being dramatically transformed by smartphones, putting consumers in control,” says Placecast CEO Alistair Goodman.

“Consumers like convenience, to save money and to be rewarded for their business. Leveraging the industrys most robust mobile offers platform, the ShopAlerts Wallet delivers on this promise today. Over the last three years major brands, mobile operators and payments companies have seen incredible results from our location-based offers programs. We expect to see even more exciting avenues for monetisation emerge as more people open up their mobile wallet.”

Head to the Placecast website for more information.