Tune in to this exclusive podcast in association with mGage, in which David Murphy talks to mGage VP Europe, Nick Millward.
In the interview, Nick explains how mGage built a donation mechanic into an RCS (Rich Communication Services), campaign for Oxfam - the first time this had been achieved for any brand.
He explains how valuable the campaign has been for the charity, at a time when its retail stores are closed and it need to find other ways of attracting donations.
And he explains how engagement rates for the campaign were much higher than are typically seen for email or SMS campaigns.
You can catch the podcast here.