Pride in London has launched its 2023 campaign, ‘Never March Alone: Championing Trans Allyship’, which looks to support members of the trans and non-binary community as they face increased adversity from media and through recent political developments, including the blocking of Scotland's gender-reforming act. In 2021-2022, hate crimes targeting transgender people increased by 56 per cent, as the number of overall offences hit a record high in England and Wales.
The campaign seeks to show that this is not a problematic, marginalised minority, but a joyful community of brilliant, multi-faceted individuals who have the full support of Pride in London and its 1.5m attendees. The work was developed with a group of trans advocates, including Mz Kimberly, Hannah and Jake Graf and Dani St. James, to help highlight the importance, vitality and unwavering spirit of our trans and non-binary siblings.
‘Never March Alone’ will come to life through a series of photographic and video portraits of members of the trans and non-binary community and those who stand with them. The campaign will activate across OOH, digital and social and will help frame content on the day from each of Pride in London’s stages across the city.
“Pride in London is much more than a celebration of our vibrant community; it is a powerful gathering that fosters unity and support,” said Christopher Joell-Deshields, CEO of Pride in London. “Amidst the ongoing adversity faced by the LGBT+ community worldwide, we want every trans and non-binary person to feel the unwavering solidarity we offer. You are not alone – we stand with you”.
The Pride in London parade will take place on 1 July. Anyone looking to support the work of Pride in London can donate to The Unity Fund, an awards programme created to support grassroots charities and organisations that seek to improve the lives of LGBT+ people across the capital.