87 per cent of players would recommend mobile entertainment gambling games to family, friends and colleagues, according to the results of a survey conducted by mobile entertainment gambling services and technology provider, Probability.

“Real money gambling on mobile is now a mainstream and social activity in the UK, where 70 per cent of adults are already known to participate in gaming and betting activities regularly”, said Michael Byrne, Probability’s chief commercial officer. “With that level of ubiquity amongst consumers, it’s no surprise that real money gaming is attracting increased attention as a low-risk opportunity for non-gaming businesses to increase revenues, engage and entertain customers. Doing this on mobile through smartphones and tablets is now the preferred entry point for the majority of players in the UK.”

To dispel some of the myths and answer some of the questions about mobile entertainment gambling, Probability is staging a webinar in partnership with Mobile Marketing at 11am UK time on Wednesday 19 February.

During the webinar, Probability CEO and co-founder Charles Cohen will share the survey findings and player insights, present client case studies, and give a ‘Live Tour’ of the Probability platform.

There will also be an interactive Q&A at the end of the session where attendees will have the opportunity to put their questions directly to Cohen; Paul Leyland, former corporate development director at William Hill, and Andy Edwards, MD at MadAboutSlots.

Questions to be addressed include…

• Why should I invest in mobile entertainment gambling?
• Do you offer bespoke games to ‘White Label’ partners?
• Will I require a gambling license or is this covered by Probability?
• Does launching a mobile arcade really drive brand engagement?
• Will it involve a lot of resource internally?
• How much will it cost?
• How do I know my customer demographic matches that of a player of ‘real money’ games?
• Do you offer freemium games as well as ‘real money’ gambling games?

The webinar will run for 45 minutes and will be moderated by Mobile Marketing editor, David Murphy. Webinar participants will also be the first to gain access to Probability’s ‘The Future of Mobile Gaming and Gambling’ whitepaper. You can register to attend the webinar at: http://bit.ly/RealMoneyGamingWebinar