Professional Rodeo Cowboys Association partners with Fanaply to release NFTs supporting 2022 Wrangler National Finals Rodeo

The Professional Rodeo Cowboys Association has partnered with Fanaply to release NFTs supporting the 2022 Wrangler National Finals Rodeo (NFR), scheduled to take place in Las Vegas in early December.

Fanaply and the PRCA are working together to create an innovative new way to engage with the organisation’s dedicated fan base and expand rodeo interest to new generations. The partnership opens up more opportunities for fans to connect even deeper with their favourite cowboys, collect digital mementos from moments in NFR history, and unlock exclusive rewards and in-person experiences.

Paul Woody, Vice President of Business Development at PRCA said: “The PRCA consistently looks for ways to reach new fans in our communities and across the country. We are excited to launch this innovative fan engagement platform with the help of the Wrights and a new partner in Fanaply. I look forward to new folks learning about our sport and the western way of life through these new campaigns.”

To launch the program, the organisations have announced the release of a free, Wright Family Legacy NFT that will be available to just 500 fans until all are claimed. The first 250 people will also receive a free poster of the artwork, and all NFT owners will be entered into a draw for the chance to win one of 25 ProRodeo hats. Fans will also have the chance to bid for an exclusive Wright Family VIP NFT with an animated design that includes tickets to the NFR, behind the scenes VIP tours at the event, tickets to the welcome reception and more.

The 2022 Wrangler National Finals Rodeo will take place from 1-10th December 2022.