Prostate Cancer UK and Sky Media have announced a festive extension of their partnership with a football pundit special Quizmas Cracker Christmas quiz. Featuring former England stars Karen Carney, Jamie Carragher, Paul Merson and Micah Richards, the quiz, fronted by Adam Smith, aims to normalise conversations around prostate cancer with sports fans. 

The quiz launches on Sky Sports’ YouTube channel today and will be promoted through a native article on the Sky Sports website, and promotional content across Instagram and Facebook. A 90-second and 20-second cut down ad will promote the YouTube episode on linear TV.   

“Christmas is traditionally about spending time and celebrating with friends and loved ones and this perfectly rounds off our 2021 campaign,” said Ali Day, Director of Communications at Prostate Cancer UK. “We’ve been celebrating the men in our lives and their relationships through the eyes of these men and those closest to them – their partners, their mates, their children and their family. So, this is the perfect finale. 

“We are delighted to be working with some household names from Sky Sports; men and women who have been at the top of their game on the football pitch and are now shining off it as pundits. Their competitive juices are still flowing, though, and that adds up to a fun, upbeat and lively campaign, but also one that continues the conversation about the dangers of prostate cancer.”