The September 2018 print edition of Mobile Marketing is now available to read online. In it, you’ll find an in-depth look at how ad tech in general, and audience targeting in particular, has been affected by the arrival of GDPR. We also take a look at the pros and cons of Artificial Intelligence, and at the state of the influencer market, and the rise in influencer marketing self-service platforms. Also in this issue, we talk to Martin Wild, chief innovation officer at the consumer electronics retailer, MediaMarkt Saturn, about the company’s commitment to in-store digital innovation.

In our cover interview, we talk to Markus Malti and Dr. Steffen Wachenfeld, CEO and CPO respectively, at WeQ, about some of the myths around ad tech, as they offer their views on the technologies and trends that deserve the hype, and those that don’t.
We also hear from Jon Mew, CEO of IAB UK, who looks back on a challenging year for digital advertising, and from Scott Smith, chief revenue officer at CloudApp, who offers advice on improving your UX.

Throw in news and opinion from Rubicon Project, Leanplum and Research Now SSI and it all adds up to a great read.

We’ll be publishing all the content from the magazine on the site over the next couple of weeks, but you can read it all here today.