Airship

Report Studies Mobile Gambling

David Murphy

Juniper Research has released its report, Mobile Gambling: Casinos, Lotteries & Betting, 2007-2012 which it says is an essential resource for strategic and market planners focusing on the mobile gambling market. The report includes detailed market sizing, forecasts until 2012, player analysis and positioning strategies, offering a  detailed insight into current and prospective mobile gambling markets.
This 4th edition of the mobile gambling report employs a wealth of valuable industry knowledge, says Juniper, interviewing key players in the mobile gambling sector, and examining the implications of landmark legislation and regulatory decisions in the US and UK.
The report also provides an examination of eight key regions and the UK, broken down by casinos, lotteries and betting. The practical forecasting suite includes mobile users participating in different types of mobile gambling services, along with the average monthly wager per user, total mobile gross win and total wager revenues.
The report details opportunities and strategic recommendations for operators, service providers, vendors and regulators. It considers what types of mobile gambling services will be the most successful; what are the key hurdles to the successful deployment of mobile gambling services, and to the mass adoption of mobile gambling services; what key pieces of national and international legislation have impacted on mobile gambling's development; and what impact new mobile payment methods will have on mobile gambling usage and adoption?
The report costs 1,490 for a single-user PDF or hardback copy; 1,990 for a multi-user licence; or 2,990 for an enterprise-wide licence.
You can get more information here. A brochure here. And a free Whitepaper here.