Cosmetics brand Rimmel London and talent agency Storm Management have launched a UK-wide campaign on TikTok to find the next undiscovered fashion and beauty creator.

Launching today with a Branded Hashtag Challenge, the #DiscoverMe campaign aims to revolutionise how up and coming talent is discovered in the UK. Creators will be invited to take part in a range of hashtag challenges on TikTok over the next three weeks, showing their unique talent and creative flair against different themes, including showcasing their personal style, lifestyle and look with an exclusive Rimmel London-branded effect.

A judging panel will then select entrants for a chance to join Storm Management’s digital division ‘Storm Vision’, and a 12-month contract with Rimmel London.

“This exciting venture to find undiscovered talent alongside Storm Vision and TikTok is a first within the beauty space,” said Rimmel London VP Marketing UKI, Ian McCarthy. “Rimmel London strives to support self-expression and the TikTok community leads the way for content creators to inspire consumers and reinforce the relevance of our much-loved and category leading brand. The #discoverme challenge will immerse creatives into the fun world of Rimmel London with an exclusive branded effect allowing creators to showcase how they choose to live the London look.”

For more information on how to take part, search for #DiscoverMe on TikTok.