Energy drink, Rockstar has revealed its 'Rockstar Energy Hustle Collective' line-up starring YouTube content creators Chunkz and Randolph, as well as singer-songwriter and football presenter, Chelcee Grimes.
The ‘Rockstar Energy Hustle Collective’ follows the recent launch of Rockstar’s new global platform, ‘Life is Your Stage.’, which marked the first major international effort for Rockstar since its acquisition by food and beverage leader PepsiCo in 2020.
The company is now accelerating the brand’s expansion into new markets with a goal to more than double its geographical footprint over the next three years.
Through a series of video content, Rockstar will follow the tastemakers showcasing their journey from humble beginnings, to growing a YouTube channel with an audience of millions to becoming a presenter. The Rockstar Energy Hustle Collective content will go live across the summer and feature each creator's unique story, inspiring viewers to own their passion and give tips along the way.
The collective will also include boutique UK streetwear fashion brand, 304 Clothing, which has created a bespoke range of designs for the relaunch of the brand.