Russia has its first mobile business book, with the release of Anton Popovs Games of Marketing by mobile content and services company, i-Free. The mobile book is available ahead of the print version.
The book is the first in a series called Literature for Business planned by i-Free. The series will supplement the companys existing catalogue of mobile books, spanning many different genres of modern and classical literature, including hundreds of bestsellers, childrens books, directories and other genres. Each book costs between US$1and $3 at Central Bank rate.
“Not only do mobile products and services make life more comfortable and more fun; they can also help tackle many business challenges,” says Popov. “It is symbolic that my marketing book was published in mobile format earlier than in print. Im positive that marketing professionals will appreciate both the game communications I write about, and the benefits of mobile reading.”
More information, so long as your Russian is up to it, here.