Sainsburys Planning Mobile Coupons

Sainsburys could soon roll out mobile coupons. In a report in FMCG bible The Grocer, Sainsburys group development director Darren Shapland says that vouchers on mobile phones will be the next phase in a push towards the digital world. 

Shapland tells The Grocer that Sainsburys vouchers will be on every mobile format, and that social media is another part of the strategy. Digital developments are among “big areas and growth channels in which were investing a lot of money and know-how in the future,” he says. 

Shapland also hinted that the company may be looking into some kind of QR technology to provide information. 

You can read The Grocers interview with Sainsburys executives, including Shapland, here