Samsung Electronics has continued its expansion into the world of wearable technology by announcing a partnership with bicycle manufacturer Trek Bicycle.

Targeting both professional and casual cyclists, Samsung and Trek hope to enrich the cycling experience using the fitness and healthcare features of Samsungs mobile devices, as well as enhancing performance and enjoyment.

As part of the partnership, Samsung with collaborate with the Trek Factory Racing Team, Trek Bicycles professional cycling team who compete on the UCI World Tour. Starting with the Tour de France, Samsung will provide the team with mobile devices including the Gear portfolio of wearables to advance their training and cycling experiences.

Using the wearable devices, Samsung and Trek will work together to monitor the teams health and fitness levels, while using tablets to strategise, communicate and plan in-race routes. The feedback Samsung receives from the racing team will then be reflected in its future product development.

“Fitness and wellness are such an important part of peoples lives, and Samsung is continuously focused on integrating meaningful features into our smart mobile devices,” said Younghee Lee, executive vice president of the global marketing, IT & mobile communications division at Samsung. “Through our collaboration with Trek, we will be able to better understand the needs of cyclists to enhance their interaction with mobile devices and enable athletes and fans to stay connected and active in their daily lives.”

“Trek shares the vision of bringing new technology to sport, and we are excited to join forces with Samsung on this strategic alliance,” said Joe Vadeboncoeur, vice president of product development and marketing at Trek. “We believe the innovation of Samsungs mobile technology will transform the riding experience for professional cycling teams and consumers around the world.”