Mobile games service provider Selatra has launched ‘The Games Arena’ storefront for French operator, Bouygues Telecom.

The storefront, powered by Selatra’s technology, offers a catalogue of games and apps from select publishers in an optimized environment across multiple platforms. The Games Arena is the most recent of over 40 WAP storefronts launched and powered by Selatra.

“The Games Arena is an excellent vehicle for promoting relevant content for feature phones and smartphones,” says Selatra CEO, Fergal O’Callaghan. “We offer users a mix of branded titles and the kind of boutique apps and games that are so popular in OEM stores in one destination.”