Wacky milkshake brand Shaken Udder is making a pitch for the mainstream by running a four week ad campaign across TV, digital and OOH.

The ad, called ‘Do what makes you happy’, features a high court judge whose love for Shaken Udder milkshake starts a commotion in the courtroom.

Shaken Udder is a luxury and sustainable milkshake brand that got its start in music festivals, but is now widely stocked at retail. The brand is estimated to be worth £24.3m, having posted double-digit value growth of 14.3 percent in 2022.

This is its first TV advertising campaign. The associated digital campaign launched on April 20, and there will be in-store advertising in various retailers from the end of April and throughout May.

Jodie Howie, Shaken Udders Co-Founder, said: “We have big ambitions for the brand. Shaken Udder was founded in 2004 as a drink sold at festivals, and this campaign builds on that festival frame of mind – encouraging people to reconnect with their more liberated selves – while growing our market to reach new audiences.

“Our recent rebrand reflects how far Shaken Udder has come in the last 19 years. The new packaging design showcases our biggest selling point which is the incredible taste of our shakes.”