Shutterstock has made its video footage offering of over 17m videos available for license on its iOS and Android apps in SD, HD, and 4K. The move will enable customers to create engaging video content from a mobile or tablet device.
The mobile app browsing experience also includes Shutterstock’s computer-vision powered discovery tool, Visually Similar Video, to help users surface more content that looks similar to a selected clip. This proprietary Shutterstock technology relies on pixel data within images, rather than metadata collected through keywords and tagging, to help identify and surface relevant content.
“As consumers spend more and more time on their devices, marketers are adapting their strategies to reach them there,” said Shutterstock chief revenue officer, Jamie Elden. “As a result, we’ve seen many customers transition to mobile-only campaign creation and execution. This update enables a new generation of producers and content creators to access footage in seconds to quickly and easily create on-the-go, perhaps while on location. We are committed to continuously innovating our products and streamlining the creative process as the needs of our customers continue to evolve.”