SLA Mobile has partnered with Glwan, one of the premier Arabic app stores to facilitate carrier billing with Middle Eastern mobile network operators, opening up a range of in-app, digital and physical purchases for consumers in the area.

Established in 2006, Glwan enables mobile operators in the Middle East to offer subscribers a diverse range of content, from news and sport to entertainment, all through a controlled app store.

SLA Mobile is hoping that the partnership with Glwan will provide users in the Middle East with new opportunities to consume content and access a wealth of new services for both business needs and entertainment.

“Glwans experience in the Middle East and their unique alternative to traditional app stores provides mobile operators with the opportunity to give subscribers premium, in-demand content to consume via secure payment solutions like direct operator billing,” said Amelia Power, head of sales and marketing at SLA Mobile.

“By partnering with SLA Mobile we will gain access to additional mobile operator subscribers who will be able to consumer content via direct operator billing,” said Abdul Aleem Hussein, team leader of apps and marketing development at Glwan. “We are continuing to deliver a competitive, operator-controlled alternative to the traditional app stores.”