Snap and Vogue have joined forces to bring the augmented reality (AR) exhibition 'Vogue x Snapchat: Redefining the Body', curated by Edward Enninful OBE, to London this February. Launching on the first night of London Fashion Week, the immersive exhibit will be open to the public for 16 days is intended to show how AR is redefining the way we experience fashion and design, amplifying and transforming clothing designs through digital experiences.
Visitors will be able to immerse themselves in the creative vision of some of the world’s most iconic designers, as they explore six custom designed rooms. Each room showcases the collections of a different designer through a series of AR experiences, including virtual try-on of designs by Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Thebe Magugu and Versace.
The exhibition will be open to the public in London at 84-86 Regent Street from Saturday 18 February until Sunday 5 March. Over these two weeks, in addition to exploring the exhibition, visitors can also sign up to join talks, masterclasses and tours hosted by speakers from across the worlds of fashion, beauty, tech, innovation and culture.
Admission is free. To reserve tickets and find out more about the program of events, visitors should go to www.voguexsnapchat.com.
For those not in London, there will also be a global AR experience for Snapchatters through the app.
“Bringing the quality and vibrancy of the Vogue x Snapchat: Redefining the Body exhibition to London is a joy,” said Edward Enninful OBE, Editor in Chief, British Vogue and European Editorial Director, Vogue. “London is a fashion capital for a reason: we house some of the most exciting, creative and cutting-edge talent the industry has given rise to today. Through curating this unique exhibition, I am reminded once again of the exciting new frontiers fashion has to offer, and with a partner like Snap we are able to push the boundaries on what is possible for our audience to experience.”
The AR Experiences were developed in collaboration by Snapchat and Atomic Digital Design.