Snap has partnered with football media company COPA90 to host a new show called Goals Talk. Snapchatters will be able to watch videos about the UEFA Women's Euro 2022, and the extraordinary stories around Women's football through Snapchat Discover. The show will include behind-the-scenes stories from the UEFA Women's Euros 2022, content from COPA90's Creator Community and stories about Women's Football. The show is fronted by COPA90 presenters from both sides of the Atlantic – Florencia Galarza (a former Boca and Argentina National Team professional), and Morfo Peyiazis. Each three-minute show will also feature a compilation of the best community-inspired content, shared by COPA90’s Creator Community.
Snapchat reaches more than 90 per cent of 13-24 year olds in the UK and partners with major UK broadcasters including ITV, BBC Sport & Sky Sports to bring football content to Snapchatters.
Goals Talk is currently available on every gameday during the Women’s EURO tournament 2022 and features episodes in the lead up to the final at Wembley Stadium on 31st July. The shows will then be produced weekly on Snapchat Discover from August 2022.
“We are delighted to be working with Snap once more, this time with a focus on the women’s game which is rightfully huge whilst the tournament takes place,” said COPA90 Chief Business Officer, Simon Joyce. “We’re looking forward to building on the swell of interest this summer with Snap’s engaged users, and to crucially convert those fans to the women’s game beyond the tournament and into the domestic season. This is part of a bigger partnership between COPA90 and Snap which we’re looking forward to developing in the coming months.”