Snapchat has revealed the names of the 19 companies taking part in its first content accelerator programme – 523. They include three British minority-owned media companies, Fleecey, The Connected Set and Baiteze Squad.
Fleecey is a multimedia company dedicated to platforming underrepresented stories. The Connected Set is a gay-owned production company specialising in youth-focused entertainment formats, and Baiteze Squad is a cultural entertainment brand and Sunday League football club.
The 523 program is designed to support and spotlight small, minority-owned content companies and creatives that traditionally lack access and resources, particularly when compared to larger competitors and publishers.
523 aims to help participants build their businesses and audiences through the distribution of their shows on Discover, Snap’s curated content platform which is visited by hundreds of millions of Snapchatters each month.
For the next six months, Fleecey, The Connected Set, and the Baiteze Squad along with the other participants will be concepting and filming content, with access to extensive resources, mentorship, hands-on learning and financial backing.
In support of the initiative, Snapchat has partnered with a group of dedicated sponsors, including AT&T, Nissan, Target, State Farm, Unilever, Uber Eats, and McDonald’s USA. In addition to their investment, AT&T will also give a 5G device with AT&T Unlimited Elite wireless service, wireless accessories, and more to each 523 participant throughout the duration of the programme.