Preference Choice Publication

Snapchat to stop promoting Trump's content on Discover

David Murphy

Snapchat is to cease promoting Donald Trump’s posts to users who do not already follow him, the Guardian reports.

In a statement, a Snap spokesperson said: “We are not currently promoting the president’s content on Snapchat’s Discover platform…We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover. Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America.”

Discover is the part of Snapchat where users can see stories from publishers and public figures. As the Guardian reports, citing Bloomberg, Trump has tripled his following on the platform to 1.5m followers over the past eight months as part a push to reach young voter.

Snap’s stance is in contrast to that of Facebook, who’s CEO, Mark Zuckerberg, took the controversial decision to leave Trump’s Facebook post, quoting a racist 1960s police chief, that promised: “When the looting starts the shooting starts” on the platform. Zuckerberg has since come in for a stream of criticism on Twitter over the decision, from his own employees.